Share with:

MBA Programs in Marketing
Tuition, ROI, Graduate Salary, GMAT Requirements

10 Best Ranked | Interactive Table | Salaries | Tuition | ROI | GMAT | Alumni Networking | How We Rank

$40,978

Average Tuition – Marketing MBA Programs

$82,690

Average Starting Salary – Marketing MBA Programs

565

Average GMAT Scores – Marketing MBA Programs

185%

Average ROI – Finance MBA Programs

Executive Summary for MBA Programs in Marketing MBA Programs

The ranking team at MBAGuide.org, evaluated 403 Marketing MBA programs. Here is a summary of our comprehensive findings. Explore the details about the Marketing MBA, compare schools, find states and cities where the degree is offered.

  • Starting salary for new MBA graduates in Marketing is between $39,900 and $182,272 with an average of $82,690.
  • Campus tuition in for Marketing MBAs ranges between $7,458 to $176,600, with an average total tuition cost of $40,978
  • ROI for campus MBA programs in Marketing ranges between -40% to 906%, with an average ROI return of 185%
  • A GMAT score between 370 and 737 with an average of 566 is needed for acceptance into an MBA program in Marketing.
  • There are 403 campus and 320 online MBA Marketing Programs.
  • Average student enrollment varies between 2 and 3,836 with an overall average of 291.
  • Student / Faculty Ratio for MBA programs offering a Marketing concentration varies between 2:1 and 63:1 with an average of 17:1 students.
  • 403 MBA programs in Marketing are ranked by the following institutions MBAGuide: 363, US News: 71, Forbes: 55, BW: 61, FT: 37 and Economist: 39.
  1. Comprehensive comparisons, data and analysis – MBAGuide conducted an in-depth analysis of 403 AACSB-accredited campus MBA programs in Marketing to find the top programs in the country.
  2. Ranking metrics you care about – such as average starting salaries, tuition fees, return on investment (ROI), GMAT scores, alumni networks, student-to-faculty ratios, and more with no paywall.
  3. Detailed school profiles of Marketing MBA programs their strengths, faculty expertise, alumni networks to help align your program choice

Best 10 MBA Programs in Marketing

The University of Texas at Dallas

Naveen Jindal School of Management

Location:

  • Richardson

,

  • TX

Control: Public

Academic Year: Semester

Accredited: AACSB

Accreditation: Business and Accounting

Facebook, Linkedin and Twitter
  • Tuition: $35,918
  • Graduate Salary: $123,163
  • Graduate ROI: 243%
  • GMAT Required: Yes
  • Avg. GMAT: 689
  • Student / Faculty Ratio: 21:1
  • Enrollment: 11097

Degree Level(s):

  • Doctoral
  • ·
  • E-MBA
  • ·
  • Master
  • ·
  • MBA
  • ·
  • Undergraduate

Offered As:

  • Campus
  • ·
  • Distance Education
  • ·
  • Evenings
  • ·
  • Full-Time
  • ·
  • Online
  • ·
  • Part-Time
  • ·
  • Weekends
  • Concentrations: 21
  • Accounting
  • Consulting
  • Corporate Finance
  • Data Analytics
  • Energy
  • Entrepreneurship
  • Finance
  • General Business
  • Global Management
  • Healthcare Administration
  • Human Resources
  • Information Systems
  • Insurance
  • International Business
  • Leadership
  • Management
  • Marketing
  • Operations Management
  • Organizational Behavior
  • Other
  • Supply Chain
  • Best in:
  • Rankings
  • City Rank: 1
  • State Rank: 1
  • National Rank: 1
  • Online Rank: 1
  • Top 10% in State: ROI, Tuition
  • Better than State Average: GMAT
  • Better than National Average: Student / Faculty Ratio

Harvard University

Harvard Business School

Location:

  • Boston

,

  • MA

Control: Private for-profit

Academic Year: Quarter

Accredited: AACSB

Accreditation: Business

Facebook, Linkedin and Twitter
  • Tuition: $149,820
  • Graduate Salary: $175,000
  • Graduate ROI: 17%
  • GMAT Required: Yes
  • Avg. GMAT: 730
  • Student / Faculty Ratio: 7:1
  • Enrollment: 1945

Degree Level(s):

  • Doctoral
  • ·
  • MBA

Offered As:

  • Campus
  • ·
  • Full-Time
  • Concentrations: 24
  • Consulting
  • Data Analytics
  • E-Commerce
  • Economics
  • Entrepreneurship
  • Ethics
  • Finance
  • General Business
  • Healthcare Administration
  • Human Resources
  • Information Systems
  • Leadership
  • Management
  • Marketing
  • Nonprofit
  • Organizational Behavior
  • Public Administration
  • Real Estate
  • Science and Technology
  • Sports Management
  • Statistics
  • Supply Chain
  • Taxation
  • Best in:
  • Rankings
  • City Rank: 1
  • State Rank: 1
  • National Rank: 3
  • Online Rank: Not Ranked
  • Top 10% in State: ROI, Tuition
  • Better than State Average: GMAT
  • Better than National Average: Student / Faculty Ratio

University of Washington

Michael G. Foster School of Business

Location:

  • Seattle

,

  • WA

Control: Public

Academic Year: Quarter

Accredited: AACSB

Accreditation: Business and Accounting

Facebook, Linkedin and Twitter
  • Tuition: $76,890
  • Graduate Salary: $151,322
  • Graduate ROI: 97%
  • GMAT Required: Optional
  • Avg. GMAT: 703
  • Student / Faculty Ratio: 14:1
  • Enrollment: 3211

Degree Level(s):

  • Doctoral
  • ·
  • E-MBA
  • ·
  • Master
  • ·
  • MBA
  • ·
  • Undergraduate

Offered As:

  • 1-Year
  • ·
  • Campus
  • ·
  • Evenings
  • ·
  • Full-Time
  • ·
  • Weekends
  • Concentrations: 15
  • Corporate Finance
  • Data Analytics
  • Education
  • Entrepreneurship
  • Finance
  • General Business
  • Human Resources
  • Information Systems
  • Management
  • Manufacturing
  • Marketing
  • Other
  • Supply Chain
  • Taxation
  • Best in:
  • Rankings
  • City Rank: 1
  • State Rank: 1
  • National Rank: 4
  • Online Rank: Not Ranked
  • Top 10% in State: ROI, Tuition
  • Better than State Average: GMAT
  • Better than National Average: Student / Faculty Ratio

University of Wisconsin-Madison

Wisconsin School of Business

Location:

  • Madison

,

  • WI

Control: Public

Academic Year: Semester

Accredited: AACSB

Accreditation: Business and Accounting

Facebook, Linkedin and Twitter
  • Tuition: $55,575
  • Graduate Salary: $118,983
  • Graduate ROI: 114%
  • GMAT Required: Optional
  • Avg. GMAT: 665
  • Student / Faculty Ratio: 12:1
  • Enrollment: 4414

Degree Level(s):

  • Doctoral
  • ·
  • E-MBA
  • ·
  • Master
  • ·
  • MBA
  • ·
  • Undergraduate

Offered As:

  • Campus
  • ·
  • Evenings
  • ·
  • Full-Time
  • ·
  • Online
  • ·
  • Part-Time
  • ·
  • Partnership
  • ·
  • Weekends
  • Concentrations: 21
  • Accounting
  • Actuarial Science
  • Arts
  • Consulting
  • Corporate Finance
  • Data Analytics
  • Entrepreneurship
  • Ethics
  • Finance
  • General Business
  • Global Management
  • Human Resources
  • Information Systems
  • Insurance
  • International Business
  • Management
  • Marketing
  • Operations Management
  • Other
  • Real Estate
  • Supply Chain
  • Best in:
  • Rankings
  • City Rank: 1
  • State Rank: 1
  • National Rank: 5
  • Online Rank: 3
  • Top 10% in State: ROI, Tuition
  • Better than State Average: GMAT
  • Better than National Average: Student / Faculty Ratio

Northwestern University

Kellogg School of Management

Location:

  • Evanston

,

  • IL

Control: Private for-profit

Academic Year: Quarter

Accredited: AACSB

Accreditation: Business

Facebook, Linkedin and Twitter
  • Tuition: $162,030
  • Graduate Salary: $175,000
  • Graduate ROI: 8%
  • GMAT Required: Yes
  • Avg. GMAT: 729
  • Student / Faculty Ratio: 8:1
  • Enrollment: 3074

Degree Level(s):

  • Doctoral
  • ·
  • E-MBA
  • ·
  • MBA

Offered As:

  • Campus
  • ·
  • Full-Time
  • Concentrations: 20
  • Accounting
  • Communications
  • Data Analytics
  • E-Commerce
  • Economics
  • Entrepreneurship
  • Finance
  • Financial Management
  • General Business
  • Healthcare Administration
  • Information Systems
  • Leadership
  • Management
  • Marketing
  • Organizational Behavior
  • Public Administration
  • Real Estate
  • Science and Technology
  • Statistics
  • Sustainability
  • Best in:
  • Rankings
  • City Rank: 1
  • State Rank: 1
  • National Rank: 6
  • Online Rank: Not Ranked
  • Top 10% in State: ROI, Tuition
  • Better than State Average: GMAT
  • Better than National Average: Student / Faculty Ratio

The University of North Carolina at Chapel Hill

Kenan-Flagler Business School

Location:

  • Chapel Hill

,

  • NC

Control: Public

Academic Year: Semester

Accredited: AACSB

Accreditation: Business and Accounting

Facebook, Linkedin and Twitter
  • Tuition: $100,218
  • Graduate Salary: $133,517
  • Graduate ROI: 33%
  • GMAT Required: Yes
  • Avg. GMAT: 706
  • Student / Faculty Ratio: 10:1
  • Enrollment: 2820

Degree Level(s):

  • Doctoral
  • ·
  • E-MBA
  • ·
  • Master
  • ·
  • MBA
  • ·
  • Undergraduate

Offered As:

  • Campus
  • ·
  • Distance Education
  • ·
  • Evenings
  • ·
  • Full-Time
  • ·
  • Online
  • ·
  • Partnership
  • ·
  • Weekends
  • Concentrations: 14
  • Entrepreneurship
  • Ethics
  • Finance
  • General Business
  • Healthcare Administration
  • Information Systems
  • Leadership
  • Management
  • Marketing
  • Operations Management
  • Organizational Behavior
  • Project Management
  • Real Estate
  • Supply Chain
  • Best in:
  • Rankings
  • City Rank: 1
  • State Rank: 1
  • National Rank: 7
  • Online Rank: 4
  • Top 10% in State: ROI, Tuition
  • Better than State Average: GMAT
  • Better than National Average: Student / Faculty Ratio

Brigham Young University

Marriott School of Management

Location:

  • Provo

,

  • UT

Control: Private

Academic Year: Semester

Accredited: AACSB

Accreditation: Business and Accounting

Facebook, Linkedin and Twitter
  • Tuition: $58,544
  • Graduate Salary: $119,281
  • Graduate ROI: 104%
  • GMAT Required: Yes
  • Avg. GMAT: 677
  • Student / Faculty Ratio: 12:1
  • Enrollment: 3875

Degree Level(s):

  • E-MBA
  • ·
  • Master
  • ·
  • MBA
  • ·
  • Undergraduate

Offered As:

  • Campus
  • ·
  • Evenings
  • ·
  • Full-Time
  • ·
  • Off Campus
  • ·
  • Part-Time
  • ·
  • Weekends
  • Concentrations: 14
  • Accounting
  • Corporate Finance
  • Entrepreneurship
  • Finance
  • General Business
  • Human Resources
  • Information Systems
  • Law
  • Manufacturing
  • Marketing
  • Other
  • Public Administration
  • Science and Technology
  • Supply Chain
  • Best in:
  • Rankings
  • City Rank: 1
  • State Rank: 1
  • National Rank: 8
  • Online Rank: Not Ranked
  • Top 10% in State: ROI, Tuition
  • Better than State Average: GMAT
  • Better than National Average: Student / Faculty Ratio

Michigan State University

The Eli Broad College of Business

Location:

  • East Lansing

,

  • MI

Control: Public

Academic Year: Semester

Accredited: AACSB

Accreditation: Business and Accounting

Facebook, Linkedin and Twitter
  • Tuition: $34,564
  • Graduate Salary: $119,539
  • Graduate ROI: 246%
  • GMAT Required: Optional
  • Avg. GMAT: 680
  • Student / Faculty Ratio: 22:1
  • Enrollment: 5115

Degree Level(s):

  • Doctoral
  • ·
  • E-MBA
  • ·
  • Master
  • ·
  • MBA
  • ·
  • Undergraduate

Offered As:

  • 1-Year
  • ·
  • Campus
  • ·
  • Distance Education
  • ·
  • Evenings
  • ·
  • Full-Time
  • ·
  • Off Campus
  • ·
  • Online
  • ·
  • Part-Time
  • ·
  • Weekends
  • Concentrations: 16
  • Accounting
  • Corporate Finance
  • Data Analytics
  • Finance
  • General Business
  • Healthcare Administration
  • Hospitality Management
  • Human Resources
  • Information Systems
  • Law
  • Management
  • Marketing
  • Operations Management
  • Organizational Behavior
  • Other
  • Supply Chain
  • Best in:
  • Rankings
  • City Rank: 1
  • State Rank: 1
  • National Rank: 9
  • Online Rank: 5
  • Top 10% in State: ROI, Tuition
  • Better than State Average: GMAT
  • Better than National Average: Student / Faculty Ratio

The University of Georgia

Terry College of Business

Location:

  • Athens

,

  • GA

Control: Public

Academic Year: Semester

Accredited: AACSB

Accreditation: Business and Accounting

Facebook, Linkedin and Twitter
  • Tuition: $30,606
  • Graduate Salary: $120,510
  • Graduate ROI: 294%
  • GMAT Required: Optional
  • Avg. GMAT: 672
  • Student / Faculty Ratio: 24:1
  • Enrollment: 9895

Degree Level(s):

  • Doctoral
  • ·
  • E-MBA
  • ·
  • Master
  • ·
  • MBA
  • ·
  • Undergraduate

Offered As:

  • Campus
  • ·
  • Distance Education
  • ·
  • Evenings
  • ·
  • Full-Time
  • ·
  • Off Campus
  • ·
  • Online
  • ·
  • Part-Time
  • ·
  • Weekends
  • Concentrations: 20
  • Accounting
  • Actuarial Science
  • Arts
  • Corporate Finance
  • Data Analytics
  • Entrepreneurship
  • Finance
  • General Business
  • Global Management
  • Human Resources
  • Information Systems
  • Insurance
  • International Business
  • Law
  • Leadership
  • Management
  • Marketing
  • Real Estate
  • Science and Technology
  • Best in:
  • Rankings
  • City Rank: 1
  • State Rank: 1
  • National Rank: 10
  • Online Rank: 6
  • Top 10% in State: ROI, Tuition
  • Better than State Average: GMAT
  • Better than National Average: Student / Faculty Ratio

University of South Carolina

Darla Moore School of Business

Location:

  • Columbia

,

  • SC

Control: Public

Academic Year: Semester

Accredited: AACSB

Accreditation: Business and Accounting

Facebook, Linkedin and Twitter
  • Tuition: $26,485
  • Graduate Salary: $97,819
  • Graduate ROI: 269%
  • GMAT Required: Yes
  • Avg. GMAT: 670
  • Student / Faculty Ratio: 17:1
  • Enrollment: 6369

Degree Level(s):

  • Doctoral
  • ·
  • E-MBA
  • ·
  • Master
  • ·
  • MBA
  • ·
  • Undergraduate

Offered As:

  • 1-Year
  • ·
  • Campus
  • ·
  • Distance Education
  • ·
  • Evenings
  • ·
  • Full-Time
  • ·
  • Off Campus
  • ·
  • Part-Time
  • ·
  • Partnership
  • ·
  • Weekends
  • Concentrations: 19
  • Accounting
  • Corporate Finance
  • Data Analytics
  • Economics
  • Finance
  • General Business
  • Global Management
  • Human Resources
  • Information Systems
  • Insurance
  • International Business
  • Management
  • Marketing
  • Operations Management
  • Organizational Behavior
  • Other
  • Real Estate
  • Supply Chain
  • Taxation
  • Best in:
  • Rankings
  • City Rank: 1
  • State Rank: 1
  • National Rank: 11
  • Online Rank: Not Ranked
  • Top 10% in State: ROI, Tuition
  • Better than State Average: GMAT
  • Better than National Average: Student / Faculty Ratio

Interactive Table of the Best Ranked MBA Programs in Marketing

Easily sort the interactive table below to find the best Marketing MBA programs by RankSchool NameROITuitionAverage Starting Salary, and Campus or Online to find and to compare MBA programs in Marketing. Click on any school for a comprehensive school profile.

Rank University ROIIn State TuitionAvg. Starting SalaryStateOnline
1 The University of Texas at Dallas 243.00% $35,918 $123,163TXYes
2 Harvard University 17.00% $149,820 $175,000MANo
3 University of Washington 97.00% $76,890 $151,322WANo
4 University of Wisconsin-Madison 114.00% $55,575 $118,983WIYes
5 Northwestern University 8.00% $162,030 $175,000ILNo
6 The University of North Carolina at Chapel Hill 33.00% $100,218 $133,517NCYes
7 Brigham Young University 104.00% $58,544 $119,281UTNo
8 Michigan State University 246.00% $34,564 $119,539MIYes
9 The University of Georgia 294.00% $30,606 $120,510GAYes
10 University of South Carolina 269.00% $26,485 $97,819SCNo
11 University of Virginia-McIntire 4.00% $151,200 $157,090VANo
12 Emory University -1.00% $151,689 $149,759GANo
13 Columbia University -8.00% $176,600 $162,099NYNo
14 The University of Texas at Austin 20.00% $120,432 $144,564TXNo
15 Southern Methodist University 27.00% $96,788 $122,609TXYes
16 Georgia Institute of Technology 116.00% $63,404 $136,819GANo
17 University of Southern California -3.00% $154,339 $150,314CAYes
18 Georgetown University 11.00% $124,814 $138,552DCYes
19 The University of Iowa 381.00% $23,453 $112,820IANo
20 Stanford University 10.00% $165,591 $182,272CANo
21 University of California, Berkeley 9.00% $139,628 $152,831CANo
22 University of St. Thomas-Minnesota 67.00% $61,596 $102,900MNYes
23 University of Maryland 22.00% $98,865 $121,103MDYes
24 University of California, Los Angeles 3.00% $142,142 $146,727CANo
25 University of Florida 343.00% $26,473 $117,197FLYes
26 Carnegie Mellon University -0 $147,456 $148,067PAYes
27 Yale University -1.00% $153,540 $152,744CTNo
28 University of Minnesota 36.00% $89,402 $121,882MNYes
29 The Pennsylvania State University 87.00% $61,236 $114,483PAYes
30 University of Illinois at Chicago 179.00% $60,264 $167,977ILYes
31 American University 8.00% $98,282 $105,666DCYes
32 The George Washington University 3.00% $113,090 $115,951DCNo
33 Boston University -3.00% $124,248 $120,884MAYes
34 Fordham University 28.00% $99,497 $127,511NYYes
35 University of Hartford 213.00% $30,168 $94,500CTYes
36 Vanderbilt University 7.00% $131,000 $139,711TNNo
37 Texas A&M University 86.00% $62,000 $115,585TXNo
38 University of Notre Dame 8.00% $123,500 $133,018INNo
39 New Jersey Institute of Technology 49.00% $66,576 $99,501NJYes
40 University of Tennessee at Knoxville 161.00% $38,875 $101,400TNYes
41 Northeastern University -2.00% $102,582 $100,063MAYes
42 Washington University in St. Louis -12.00% $134,020 $117,687MOYes
43 Arizona State University 106.00% $60,393 $124,664AZYes
44 University of California, Davis 14.00% $95,438 $109,075CAYes
45 University of Utah 77.00% $65,700 $116,348UTYes
46 University of Rochester 23.00% $108,038 $132,671NYYes
47 Baruch College-The City University of New York 218.00% $37,338 $118,633NYYes
48 University of Massachusetts Amherst 231.00% $33,622 $111,227MAYes
49 Santa Clara University 45.00% $83,860 $122,000CAYes
50 Temple University 60.00% $60,000 $95,989PAYes
51 University of Cincinnati 263.00% $23,996 $87,013OHYes
52 University of Delaware 105.00% $39,954 $82,000DEYes
53 Rutgers-The State University of New Jersey-Newark/New Brunswick 95.00% $58,442 $113,800NJYes
54 Lehigh University 39.00% $68,900 $95,699PANo
55 Georgia State University 156.00% $36,522 $93,600GAYes
56 The Ohio State University 1.00% $106,123 $106,779OHYes
57 University of Colorado at Boulder 67.00% $55,997 $93,401COYes
58 The University of Arizona 96.00% $54,785 $107,345AZYes
59 Indiana State University 332.00% $19,000 $82,000INYes
60 The University of Memphis 216.00% $23,688 $74,800TNYes
61 Villanova University 95.00% $60,000 $116,800PAYes
62 Texas Christian University -7.00% $115,380 $107,543TXYes
63 University of Illinois at Urbana-Champaign 192.00% $33,772 $98,500ILYes
64 Hofstra University 87.00% $58,960 $110,500NYYes
65 George Mason University 192.00% $37,737 $110,100VAYes
66 University of Miami 19.00% $92,290 $109,555FLYes
67 Middle Tennessee State University 233.00% $26,712 $89,000TNYes
68 Xavier University 158.00% $34,200 $88,100OHYes
69 Queens University of Charlotte 110.00% $41,940 $88,100NCYes
70 University of Nevada, Las Vegas 331.00% $21,784 $93,820NVYes
71 University of Houston 83.00% $47,000 $85,878TXYes
72 Baylor University -8.00% $85,692 $79,176TXYes
73 Johns Hopkins Carey Business School -4.00% $133,000 $127,044MDYes
74 Purdue University 110.00% $44,816 $94,000INYes
75 University of Nebraska-Lincoln 185.00% $32,400 $92,300NEYes
76 Oregon State University 46.00% $52,090 $75,900ORYes
77 Miami University -32.00% $136,342 $92,700OHYes
78 Purdue University Northwest 605.00% $12,350 $87,100INNo
79 The University of Michigan-Dearborn 83.00% $50,997 $93,200MIYes
80 Loyola University Chicago 21.00% $73,375 $89,000ILNo
81 The Citadel 435.00% $21,830 $116,700SCYes
82 University of Oklahoma 146.00% $33,306 $81,793OKYes
83 College of William and Mary 167.00% $42,000 $112,000VAYes
84 University of San Diego 46.00% $69,610 $101,333CAYes
85 University of San Francisco 4.00% $79,200 $82,500CAYes
86 Clemson University 83.00% $43,088 $78,767SCYes
87 Syracuse University -18.00% $104,130 $85,731NYYes
88 The University of Alabama 161.00% $28,377 $74,060ALYes
89 Murray State University 449.00% $16,455 $90,419KYYes
90 Shenandoah University 158.00% $34,848 $89,900VANo
91 University of Southern Mississippi 264.00% $17,131 $62,300MSNo
92 Iowa State University 152.00% $29,966 $75,552IAYes
93 Central Connecticut State University 562.00% $12,848 $85,000CTNo
94 The University of Texas at Arlington 250.00% $22,504 $78,800TXYes
95 Suffolk University 35.00% $59,391 $80,455MAYes
96 University of Missouri-Kansas City 256.00% $21,618 $76,900MONo
97 Colorado State University 122.00% $42,480 $94,300COYes
98 The University of Tulsa 62.00% $51,516 $83,700OKYes
99 Elon University 96.00% $42,237 $82,600NCNo
100 University of Dallas 186.00% $30,778 $88,000TXYes

An MBA program in Marketing will cost you between $7,458.00 to $176,600.00.

  • Number of Programs Offering Marketing MBAs: 403
  • Average GMAT Score for Marketing MBA Programs: 565
  • Average In-State Tuition for Marketing MBA Programs: $40,977.91
  • Average Graduate Salary for Marketing MBA Programs: $82,690
  • Average ROI for Marketing MBA Programs: 185%

Compare Marketing MBA Program Averages vs Campus

 AveragesMBA ProgramsOnline MBA Programs
Number of Programs403320
Average Starting Salary$82,690$79,590
Average MBA Tuition$40,978
$37,122
Average ROI185%193%
Average GMAT Scores565
560
Average Full-Time MBA Faculty7373
Average MBA Student Faculty Ratio17:117:1
Faculty with Doctorate84%84%
Average Full-Time MBA Enrollment291291
Average Part-Time MBA Enrollment322349
Average % of MBA Students from U.S.84%84%

Read about our ranking methodology.

What is the Average MBA Salary for Marketing Graduates?

Though it’s not the only factor, compensation is an important consideration for individuals considering obtaining an MBA degree. Salaries for graduates with master’s degrees in Marketing can be significantly higher than those of graduates with only a bachelor’s degree. In addition, advance salary projections from the US Department of Labor show that average MBA salaries are expected to increase by 13.5% each year through the year 2028 with an annual need of 99,000 new managers needed each year.

MBA salaries differs wildly depending on the program you chose, the industry you enter and the experience you have. After earning an MBA from Grambling State University, the average MBA graduate annual salary is $39,900 . A degree from Stanford University, will provide an annual salary of $182,272.

Average MBA starting salary for graduates from accredited programs is $82,690 with the lowest of starting of $39,900 and the highest reported starting salary of $182,272.

Average Graduate Salaries for In-Person Marketing MBA Programs

  • Average Marketing: $82,690
  • Lowest Marketing: $39,900
  • Highest Marketing: $182,272

10 Highest Salaries for In-Person MBA Graduates in Marketing

  1. Stanford University - $182,272.00
  2. Harvard University - $175,000.00
  3. Northwestern University - $175,000.00
  4. University of Illinois at Chicago - $167,977.00
  5. Columbia University - $162,099.00
  6. University of Virginia-McIntire - $157,090.00
  7. Texas State University - $155,000.00
  8. University of California, Berkeley - $152,831.00
  9. Yale University - $152,744.00
  10. University of Washington Tacoma - $151,322.00

10 Lowest Salaries for In-Person MBA Graduates in Marketing

  1. Grambling State University - $39,900.00
  2. Eastern Kentucky University - $42,450.00
  3. Francis Marion University - $42,600.00
  4. Western Carolina University - $44,100.00
  5. Arkansas Tech University - $44,250.00
  6. Louisiana State University Shreveport - $45,300.00
  7. The University of North Dakota - $46,200.00
  8. Delaware State University - $46,300.00
  9. Louisiana Tech University - $46,771.00
  10. McNeese State University - $47,550.00

Average Salary for Graduate of MBA Programs in Marketing Programs – Interactive Table

Easily sort the interactive table below to find the best Marketing MBA programs by Starting Salary, and Campus or Online to find and to compare MBA programs in Marketing. Click on any school for a comprehensive school profile.

Rank University Avg. Starting SalaryIn State TuitionROIStateOnline
1 Grambling State University $39,900 $8,460 372.00%LANo
2 Eastern Kentucky University $42,450 $15,264 178.00%KYYes
3 Francis Marion University $42,600 $15,918 168.00%SCYes
4 Western Carolina University $44,100 $13,967 216.00%NCYes
5 Arkansas Tech University $44,250 $9,435 369.00%ARYes
6 Louisiana State University Shreveport $45,300 $12,474 263.00%LAYes
7 The University of North Dakota $46,200 $19,793 133.00%NDYes
8 Delaware State University $46,300 $15,625 196.00%DEYes
9 Louisiana Tech University $46,771 $16,518 183.00%LAYes
10 McNeese State University $47,550 $8,879 436.00%LAYes
11 University of South Dakota $47,553 $14,892 219.00%SDYes
12 Southeastern Louisiana University $47,900 $13,245 262.00%LAYes
13 Alabama A&M University $48,200 $17,313 178.00%ALYes
14 University of South Alabama $49,200 $14,400 242.00%ALYes
15 Colorado State University-Pueblo $49,500 $24,168 105.00%COYes
16 Ohio University $49,598 $21,438 131.00%OHYes
17 Eastern Washington University $50,300 $16,500 205.00%WAYes
18 Lander University $50,700 $16,350 210.00%SCYes
19 University of Louisiana at Lafayette $51,200 $31,281 64.00%LAYes
20 Missouri Western State University $51,750 $12,893 301.00%MOYes
21 Kent State University $52,337 $19,908 163.00%OHYes
22 East Tennessee State University $52,400 $13,280 295.00%TNYes
23 Coastal Carolina University $52,500 $18,460 184.00%SCYes
24 Pittsburg State University $52,600 $13,785 282.00%KSYes
25 Midwestern State University $52,872 $14,174 273.00%TXYes
26 The University of Texas at El Paso $52,900 $20,634 156.00%TXYes
26 University of Central Missouri $52,900 $18,488 186.00%MOYes
28 University of Central Arkansas $53,700 $11,239 378.00%ARYes
29 Southern Utah University $53,800 $9,212 484.00%UTYes
30 Berry College $53,850 $21,000 156.00%GANo
31 Bowling Green State University $53,853 $27,200 98.00%OHYes
32 Fayetteville State University $54,300 $30,268 79.00%NCYes
33 North Dakota State University $55,000 $21,022 162.00%NDYes
34 Loyola University New Orleans $55,290 $37,980 46.00%LAYes
35 Nichols College $55,392 $28,440 95.00%MAYes
36 Barry University $55,400 $35,640 55.00%FLYes
36 State University of New York at New Paltz $55,400 $15,230 264.00%NYYes
38 University of South Florida $55,714 $14,955 273.00%FLYes
39 Jackson State University $55,900 $14,490 286.00%MSYes
40 State University of New York College at Brockport $55,950 $15,000 273.00%NYYes
41 Canisius University $56,315 $43,240 30.00%NYYes
42 Florida State University $56,545 $18,693 202.00%FLYes
43 St. John Fisher University $56,947 $46,836 22.00%NYYes
44 University of West Florida $57,200 $12,460 359.00%FLYes
45 Bradley University $57,450 $35,740 61.00%ILNo
45 University of Tennessee at Martin $57,450 $11,112 417.00%TNYes
47 St. Mary's University $57,600 $37,061 55.00%TXNo
48 Clayton State University $57,800 $17,000 240.00%GAYes
49 Texas Southern University $57,900 $15,316 278.00%TXYes
49 Alfred University $57,900 $39,500 47.00%NYYes

What is the Average In-Person MBA Tuition for Marketing Programs?


If you plan on attending an MBA program, it’s best to start thinking about fiscal responsibility. A prospective B-Student needs to weigh their tuition options. An AACSB-accredited MBA program can pave the way for a great starting salary or career advancement. An MBA program can provide the flexibility of completing a program while being employed in your respective career.

The average in-state tuition for an MBA in Marketing is $40,977.91 compared to an average campus program Marketing is $40,977.91 .

The lowest AACSB tuition rate at $7,458.00 from Indiana University Northwest.

The highest AACSB tuition rate is $176,600.00 from Columbia University.

Average Tuition for In-Person MBA Programs in Marketing

10 Most Affordable MBA Programs in Marketing

  1. Indiana University South Bend - $7,458.00
  2. Indiana University Northwest - $7,458.00
  3. Grambling State University - $8,460.00
  4. McNeese State University - $8,879.00
  5. University of Central Oklahoma - $9,068.00
  6. Southern Utah University - $9,212.00
  7. Arkansas Tech University - $9,435.00
  8. Georgia Southern University - $9,824.00
  9. New Mexico State University - $10,314.00
  10. Augusta University - $10,590.00

10 Most Expensive MBA Programs in Marketing

  1. Columbia University - $176,600.00
  2. Stanford University - $165,591.00
  3. Northwestern University - $162,030.00
  4. University of Southern California - $154,339.00
  5. Yale University - $153,540.00
  6. Emory University - $151,689.00
  7. University of Virginia-McIntire - $151,200.00
  8. Harvard University - $149,820.00
  9. Carnegie Mellon University - $147,456.00
  10. University of California, Los Angeles - $142,142.00

Interactive Table – Tuition for MBA Programs in Marketing Programs

Easily sort the interactive table below to find the best Marketing MBA programs by Tuition to find and to compare MBA programs in Marketing. Click on any school for a comprehensive school profile.

Rank University In State TuitionAvg. Starting SalaryROIStateOnline
1 Indiana University South Bend $7,458 $60,300 709.00%INYes
1 Indiana University Northwest $7,458 $75,000 906.00%INYes
3 Grambling State University $8,460 $39,900 372.00%LANo
4 McNeese State University $8,879 $47,550 436.00%LAYes
5 University of Central Oklahoma $9,068 $62,400 588.00%OKYes
6 Southern Utah University $9,212 $53,800 484.00%UTYes
7 Arkansas Tech University $9,435 $44,250 369.00%ARYes
8 Georgia Southern University $9,824 $70,200 615.00%GAYes
9 New Mexico State University $10,314 $73,500 613.00%NMYes
10 Augusta University $10,590 $62,800 493.00%GAYes
11 East Texas A&M University $10,724 $81,000 655.00%TXYes
12 University of Houston-Victoria $11,030 $75,500 584.00%TXYes
13 University of Tennessee at Martin $11,112 $57,450 417.00%TNYes
14 University of Central Arkansas $11,239 $53,700 378.00%ARYes
15 Stephen F. Austin State University $11,630 $65,950 467.00%TXYes
16 Emporia State University $11,876 $59,400 400.00%KSYes
17 Angelo State University $12,251 $81,000 561.00%TXYes
18 Mississippi State University $12,294 $91,600 645.00%MSYes
19 Purdue University Northwest $12,350 $87,100 605.00%INNo
20 Southeastern Oklahoma State University $12,420 $60,780 389.00%OKYes
21 University of West Florida $12,460 $57,200 359.00%FLYes
22 Louisiana State University Shreveport $12,474 $45,300 263.00%LAYes
23 Western Kentucky University $12,600 $62,000 392.00%KYYes
24 Central Connecticut State University $12,848 $85,000 562.00%CTNo
25 Missouri Western State University $12,893 $51,750 301.00%MOYes
26 University of Southern Indiana $12,900 $65,700 409.00%INYes
27 Texas A&M University-Kingsville $12,992 $65,600 405.00%TXNo
28 Henderson State University $13,040 $59,500 356.00%ARYes
29 Lamar University $13,153 $63,600 384.00%TXYes
30 Southeastern Louisiana University $13,245 $47,900 262.00%LAYes
31 The University of Texas Permian Basin $13,252 $77,000 481.00%TXYes
32 East Tennessee State University $13,280 $52,400 295.00%TNYes
33 University of Nebraska at Kearney $13,293 $73,150 450.00%NEYes
34 Longwood University $13,361 $64,200 381.00%VAYes
35 Idaho State University $13,392 $69,600 420.00%IDYes
36 Florida Gulf Coast University $13,428 $59,700 345.00%FLYes
37 Youngstown State University $13,500 $64,400 377.00%OHYes
38 Indiana University Kokomo $13,563 $66,900 393.00%INYes
39 Pittsburg State University $13,785 $52,600 282.00%KSYes
40 Southern Arkansas University $13,788 $74,000 437.00%ARYes
41 Southeast Missouri State University $13,804 $59,400 330.00%MOYes
42 Tarleton State University $13,865 $81,926 491.00%TXYes
43 University of Puerto Rico at Rio Piedras $13,926 $60,000 331.00%PRYes
44 Utah Valley University $13,956 $75,700 442.00%UTNo
45 Western Carolina University $13,967 $44,100 216.00%NCYes
46 Midwestern State University $14,174 $52,872 273.00%TXYes
47 University of Montana $14,260 $89,000 524.00%MTYes
48 California State University, Bakersfield $14,272 $78,600 451.00%CAYes
49 University of South Alabama $14,400 $49,200 242.00%ALYes
50 Jackson State University $14,490 $55,900 286.00%MSYes

What is the Average ROI for MBA Programs in Marketing?

Choosing an MBA program requires more than a glance at the school’s reputation or curriculum. The return on investment (ROI) should take center stage in your evaluation. This measurement reveals the potential value derived from your tuition investment, putting key factors such as starting salary and career progression under the microscope.

By scrutinizing the ROI, you’re not just making a decision—you’re making an informed one. This approach will ensure the selection of an MBA program that provides the most bang for your buck. Checking the ROI might not be an afterthought; it could be the game-changer in your MBA journey.

For MBA programs in across the U.S., the ROI ranges from -40% to 906%.The lowest MBA ROI of -40% is from the program at Rochester Institute of Technology.The highest MBA ROI of 906% is offered by Indiana University Northwest.On average, MBA programs across the U.S. have an ROI of 186%.

Interactive Table – ROI for MBA Programs in Marketing Programs

Easily sort the interactive table below to find the best Marketing MBA programs by ROI to find and to compare MBA programs in Marketing. Click on any school for a comprehensive school profile.

Rank University ROIIn State TuitionAvg. Starting SalaryStateOnline
1 Indiana University Northwest 906.00% $7,458 $75,000INYes
2 Indiana University South Bend 709.00% $7,458 $60,300INYes
3 East Texas A&M University 655.00% $10,724 $81,000TXYes
4 Mississippi State University 645.00% $12,294 $91,600MSYes
5 Georgia Southern University 615.00% $9,824 $70,200GAYes
6 New Mexico State University 613.00% $10,314 $73,500NMYes
7 Purdue University Northwest 605.00% $12,350 $87,100INNo
8 University of Central Oklahoma 588.00% $9,068 $62,400OKYes
9 University of Houston-Victoria 584.00% $11,030 $75,500TXYes
10 Texas State University 563.00% $23,365 $155,000TXNo
11 Central Connecticut State University 562.00% $12,848 $85,000CTNo
12 Angelo State University 561.00% $12,251 $81,000TXYes
13 University of Montana 524.00% $14,260 $89,000MTYes
14 Augusta University 493.00% $10,590 $62,800GAYes
15 Tarleton State University 491.00% $13,865 $81,926TXYes
16 Southern Utah University 484.00% $9,212 $53,800UTYes
17 The University of Texas Permian Basin 481.00% $13,252 $77,000TXYes
18 Radford University 473.00% $15,984 $91,600VAYes
19 Stephen F. Austin State University 467.00% $11,630 $65,950TXYes
20 California State University, Bakersfield 451.00% $14,272 $78,600CAYes
21 University of Nebraska at Kearney 450.00% $13,293 $73,150NEYes
22 Murray State University 449.00% $16,455 $90,419KYYes
23 Utah Valley University 442.00% $13,956 $75,700UTNo
24 Southern Arkansas University 437.00% $13,788 $74,000ARYes
25 McNeese State University 436.00% $8,879 $47,550LAYes
26 The Citadel 435.00% $21,830 $116,700SCYes
27 Idaho State University 420.00% $13,392 $69,600IDYes
28 University of Tennessee at Martin 417.00% $11,112 $57,450TNYes
29 University of Nebraska at Omaha 410.00% $17,493 $89,200NEYes
30 University of Southern Indiana 409.00% $12,900 $65,700INYes
31 Texas A&M University-Kingsville 405.00% $12,992 $65,600TXNo
32 University of Massachusetts Dartmouth 404.00% $17,578 $88,625MANo
33 Frostburg State University 400.00% $16,740 $83,700MDYes
33 Emporia State University 400.00% $11,876 $59,400KSYes
35 Indiana University Kokomo 393.00% $13,563 $66,900INYes
36 Western Kentucky University 392.00% $12,600 $62,000KYYes
37 Southeastern Oklahoma State University 389.00% $12,420 $60,780OKYes
38 California State University, Dominguez Hills 385.00% $16,986 $82,400CAYes
39 Lamar University 384.00% $13,153 $63,600TXYes
40 Kansas State University 383.00% $16,049 $77,550KSYes
41 Longwood University 381.00% $13,361 $64,200VAYes
41 The University of Iowa 381.00% $23,453 $112,820IANo
43 University of Central Arkansas 378.00% $11,239 $53,700ARYes
44 Youngstown State University 377.00% $13,500 $64,400OHYes
45 Saginaw Valley State University 373.00% $21,649 $102,450MIYes
46 Grambling State University 372.00% $8,460 $39,900LANo
47 Jacksonville State University 370.00% $20,352 $95,570ALYes
48 Arkansas Tech University 369.00% $9,435 $44,250ARYes
49 University of Alabama at Birmingham 363.00% $16,200 $75,000ALYes
50 University of Illinois at Springfield 360.00% $14,833 $68,300ILYes
51 University of West Florida 359.00% $12,460 $57,200FLYes
52 Henderson State University 356.00% $13,040 $59,500ARYes
53 California State University, Los Angeles 349.00% $22,052 $99,100CANo
54 Western Illinois University 345.00% $15,231 $67,800ILYes
54 Florida Gulf Coast University 345.00% $13,428 $59,700FLYes
56 University of Florida 343.00% $26,473 $117,197FLYes
57 University of Houston-Downtown 342.00% $18,623 $82,273TXYes
58 Indiana State University 332.00% $19,000 $82,000INYes
59 University of Puerto Rico at Rio Piedras 331.00% $13,926 $60,000PRYes
59 University of Nevada, Las Vegas 331.00% $21,784 $93,820NVYes
61 Binghamton University 330.00% $17,469 $75,142NYNo
61 West Chester University of PA 330.00% $21,091 $90,600PAYes
62 University of Southern Maine 330.00% $20,370 $87,535MEYes
63 Southeast Missouri State University 330.00% $13,804 $59,400MOYes
65 Weber State University 326.00% $19,908 $84,900UTYes
66 West Texas A&M University 322.00% $18,500 $78,000TXYes
67 Morgan State University 314.00% $19,314 $80,000MDNo
67 University of Wisconsin-Parkside 314.00% $15,327 $63,450WIYes
69 Missouri State University 313.00% $15,108 $62,400MOYes
70 California Polytechnic State University, San Luis Obispo 312.00% $27,462 $113,151CANo
70 Jacksonville University 312.00% $31,500 $129,665FLYes
72 Wright State University 310.00% $28,080 $115,000OHYes
73 Northern Kentucky University 309.00% $19,443 $79,600KYYes
74 Universidad Ana G. Mendez - Gurabo 305.00% $15,000 $60,752PRNo
75 Missouri Western State University 301.00% $12,893 $51,750MOYes
76 Texas Woman's University 300.00% $20,000 $79,925TXYes
77 Southern Illinois University Edwardsville 299.00% $18,941 $75,513ILYes
78 East Tennessee State University 295.00% $13,280 $52,400TNYes
78 University of West Georgia 295.00% $15,125 $59,800GAYes
80 The University of Georgia 294.00% $30,606 $120,510GAYes
81 Southern Connecticut State University 287.00% $17,432 $67,435CTYes
82 Jackson State University 286.00% $14,490 $55,900MSYes
83 Illinois State University 284.00% $20,050 $76,900ILNo
83 University of Montevallo 284.00% $16,140 $61,950ALYes
85 Pittsburg State University 282.00% $13,785 $52,600KSYes
86 Morehead State University 281.00% $17,970 $68,500KYYes
87 Oklahoma State University 280.00% $19,295 $73,300OKYes
88 Kennesaw State University 279.00% $19,000 $72,000GAYes
89 University of Hawaii at Manoa 278.00% $21,288 $80,400HINo
89 Texas Southern University 278.00% $15,316 $57,900TXYes
91 Midwestern State University 273.00% $14,174 $52,872TXYes
91 State University of New York College at Brockport 273.00% $15,000 $55,950NYYes
92 University of South Florida 273.00% $14,955 $55,714FLYes
94 The University of Texas Rio Grande Valley 270.00% $17,745 $65,600TXYes
95 University of South Carolina 269.00% $26,485 $97,819SCNo
96 Arkansas State University 267.00% $16,962 $62,200ARYes
97 California State University, Chico 266.00% $24,000 $87,750CAYes
98 State University of New York at New Paltz 264.00% $15,230 $55,400NYYes
98 University of Southern Mississippi 264.00% $17,131 $62,300MSNo
100 Louisiana State University Shreveport 263.00% $12,474 $45,300LAYes

ROI for MBA Programs

  • Average: 186%
  • Lowest: -40%
  • Highest: 906%

10 Highest ROI for MBA Programs in Marketing

  1. Indiana University Northwest - 906.00%
  2. Indiana University South Bend - 709.00%
  3. East Texas A&M University - 655.00%
  4. Mississippi State University - 645.00%
  5. Georgia Southern University - 615.00%
  6. New Mexico State University - 613.00%
  7. Purdue University Northwest - 605.00%
  8. University of Central Oklahoma - 588.00%
  9. University of Houston-Victoria - 584.00%
  10. Texas State University - 563.00%

10 Lowest ROI for MBA Programs in Marketing

  1. The Ohio State University - 1.00%
  2. Loyola Marymount University - 1.00%
  3. University of Denver - 2.00%
  4. The George Washington University - 3.00%
  5. University of California, Los Angeles - 3.00%
  6. University of San Francisco - 4.00%
  7. Clark University - 4.00%
  8. University of Virginia-McIntire - 4.00%
  9. Vanderbilt University - 7.00%
  10. American University - 8.00%

What is the Average GMAT Score Needed for an MBA Program in Marketing?

The Graduate Management Admission Test (GMAT) is a standardized examination used by MBA schools to assess their applicant pool. The test is strategically designed to measure an applicant’s analytical, verbal, writing and mathematical skills. The GMAT is used as a predictor of success in MBA programs and tests one’s ability to successfully handle the advanced quantitative and qualitative study of business and management.

Even though some B-Schools may not require a GMAT Scores, there’s a good chance that a highly-competitive MBA program does require the GMAT. With that being said, average GMAT Scores for in-person MBA programs in Marketing is 565 with a highest of 737 and the lowest of 370

The average GMAT score needed for a Marketing MBA program from an institution is between 370 from Auburn University at Montgomery to 737 from Stanford University. The average GMAT scores for Marketing MBA programs is 565.

It’s important to note that not all MBA programs require a GMAT Score for admissions, but most reputable programs do. With that being said, if you have your eye on a list of competitive programs, it’s best to boost your GMAT Score accordingly. Outside of a solid GMAT Score, B-School admissions departments look at a candidate’s undergraduate GPA, professional experience, letters of recommendation, CV, and personal statement. A strong undergraduate performance may offset a sub-part GMAT Score. The average GMAT Score for on-campus MBA programs in Marketing is a 565.62 compared to an average MBA program score of 565.62. It is recommended that each B-School applicant take a GMAT diagnostic test in order to determine whether or not further study and/or a prep course is needed to boost your score.

Average GMAT Score for MBA Programs in Marketing

  • Average: 565
  • Lowest: 370
  • Highest: 737

10 Lowest GMAT for MBA Programs in Marketing

  1. Auburn University at Montgomery - 370
  2. Southeastern Louisiana University - 375
  3. University of New Haven - 399
  4. Southern Utah University - 420
  5. Stephen F. Austin State University - 420
  6. Iona University - 420
  7. Duquesne University - 435
  8. Radford University - 438
  9. Tennessee Technological University - 440
  10. University of North Texas - 442

10 Highest GMAT for MBA Programs in Marketing

  1. Stanford University - 737
  2. Columbia University - 732
  3. University of Southern California - 732
  4. Harvard University - 730
  5. University of California, Berkeley - 729
  6. Northwestern University - 729
  7. Yale University - 723
  8. University of Virginia-McIntire - 720
  9. New Jersey Institute of Technology - 720
  10. Emory University - 709

No GMAT or GRE: Best MBA Programs in Marketing

More than 233 AACSB accredited MBA programs do not require their applicants to take GMAT exam. Many well-known programs such as the University of Michigan and the University of California, Los Angeles no longer require the exam. If you are unsure where you would like to take your program, then you should take the GMAT sooner rather than later so you don’t lose time meeting the score requirement of a program.

Alumni from Schools Offering an MBA in Marketing

There are pros and cons when considering the size of your MBA in Accounting program. Larger, more diverse student populations, may lend itself to greater networking and job placement opportunities; whereas smaller programs may provide for more meaningful interactions with fellow classmates.

The importance of networking, whether it’s by way of campus job fairs, student organization members, or faculty mentorship, should not be understated when considering an MBA program. The average MBA enrollment size has a direct impact on your studies, your job prospects, your ability to define your career goals and after graduation connections.

Every B-School has a strategy behind their enrollment sizes. If a prospective B-Student is looking for networking opportunities, wants to attend job fairs, and plans on joining student organizations, B-School enrollment size plays an important role in the decision making process. For the B-Student interested in the smaller cohort-style classroom experience and thrive with face-to-face collaboration with their professors, a manageable enrollment size is the preferred option.

For Marketing MBA programs, the range for full-time enrollment is between 2 and 3,836. For part-time enrollment, the range is between : 2.00 and : 4,558.00.

Average Enrollment for MBA Programs Offering an MBA in Marketing

10 MBA Programs with the Highest Enrollment (Alumni)

  1. The University of Texas at Dallas - 3,836
  2. University of Southern California - 2,201
  3. Washington University in St. Louis - 1,770
  4. University of North Texas - 1,679
  5. Boston University - 1,590
  6. The University of Texas at Austin - 1,507
  7. Louisiana State University Shreveport - 1,347
  8. Arizona State University - 1,328
  9. Baruch College-The City University of New York - 1,279
  10. University of New Haven - 1,192

10 MBA Programs with the Smallest Enrollment (Alumni)

  1. Yeshiva University - 2
  2. Henderson State University - 2
  3. DePaul University - 6
  4. The College of New Jersey - 6
  5. Abilene Christian University - 8
  6. Southern Utah University - 8
  7. University of Richmond - 8
  8. University of Nebraska at Kearney - 9
  9. Morehead State University - 10
  10. Indiana University Northwest - 10

Student / Faculty Ratio for MBA Programs in Marketing

For most students, their professors are the first exposure to the business world. They are normally practitioners in the field and have successful risen to the top of their respective careers. B-School Marketing Professors can guide you toward a specific concentration, provide the latest industry trends, and put you on the right track, career-wise. The Student/Faculty ratio is important to those interested in building a lasting relationship with their professor. To use them as a networking opportunity and an advisor.

Top 10 Concentrations Available from Schools Also Offering an Degree in Marketing?

Highly competitive B-Schools recruit part-time and full-time professors that are both academic and industry influencers. They are the subject matter experts in their respective concentrations. To meet the diverse needs of Marketing businesses, MBA programs here have risen to the challenge by offering you an array of more than 47 MBA concentrations including:

  • Marketing: 403
  • Finance: 379
  • Accounting: 370
  • Management: 355
  • General Business: 353
  • Corporate Finance: 338
  • Data Analytics: 261
  • Information Systems: 253
  • International Business: 199
  • Economics: 198

Here are the top schools offering the widest variety of concentrations to choose from:

The Importance of MBA Accreditation for MBA Programs

The importance of accreditation can’t be underestimated. For many, knowing your school is accredited by the AACSB and regionally accredited by the US Department of Education is enough assurance that you will receive a quality education, where credits are more likely to transfer, and you will be qualified for loans, grants, and scholarships.

AACSB accreditation is considered to be the gold standard in business school credentialing. Established to promote high-quality business education in the U.S., AACSB members developed a stringent accreditation process. Members are held accountable for following an established business education framework set forth by the AACSB. With that comes MBA degrees conferrals that are widely recognized by Fortune 500 companies. This results in lucrative job opportunities.

MBA Program Options Available for Marketing MBA Programs

Options for earning your Marketing MBA have never been more flexible. Marketing MBA programs have become adept at offering effective alternatives for you to earn your MBA, no matter your life situation or schedule.

There are 403 Marketing accredited MBA programs. 13 private and 277 public schools offering Marketing MBA programs.

Number of Award Earned for MBA Programs Offering an Marketing Degree

The ranking of MBA programs is certainly not an exact science and plenty of subjective reasoning and biases come into play. We offer insights into ranking as another way to evaluate a potential MBA program.

Of the 403 accredited MBA programs offered in Marketing, 363 of them have been recognized by at least one distinguished publication MBAGuide, PQ, US News, Forbes, BW, FT and Economist garnering an award as one of the best MBA programs in the country.

Publications and the number of awards granted for an MBA degree in Marketing :

  • MBAGuide: 363
  • US News: 71
  • Forbes: 55
  • BW: 61
  • FT: 37
  • Economist: 39

How We Rank the Best MBA Programs in Marketing

MBAGuide.org employs a comprehensive ranking methodology that combines quantitative data (80% of the score) with qualitative assessments (20%) to evaluate MBA programs. The quantitative component considers factors such as student-faculty ratio, tuition, enrollment, and post-graduation salaries, while the qualitative aspect incorporates editorial ratings and school reputation, providing a well-rounded view of each program’s quality and value.

Best MBA Programs by Concentration: Online and In-Person

What is an MBA in Marketing?

There’s a reason Marketing is the most popular MBA concentration. It provides students with a well-rounded course of study that includes Project Management, Customer Relationship Marketing, Digital Marketing, Consumer Branding, Product Development Management, Market Research, and Database Management. Some programs, like Boston University’s top-ranked full-time MBA program at the Questrom School of Business, is a bit more traditional featuring a collection of data-driven courses. The curriculum is designed to strengthen a student’s market research skills in a global economy; whereas programs at Southern New Hampshire University MBA program cater to the working adult focusing on marketing theory coursework; aka, the case-study method of learning a business. It really comes down to your preferred learning style.

Outside of the core business classes (Accounting, Statistics, Business Law, Information Systems, and more), an MBA in Marketing program offers specialized coursework in consumer behavior, brand and product management, promotion management and selling strategies. Students are given all the necessary tools for running a company’s integrated marketing campaign. Whether you want to work in business development, PR, advertising, customer relations, sales, or digital marketing, there will be plenty of management opportunities for those with an MBA in Marketing.

Finishing an MBA in Marketing gives you greater insight into the most important stakeholder in a company: the consumer. You begin most MBA’s in Marketing by mastering industry buzzwords like target customer, buyer persona, influencer marketing, and brand recognition. Most programs finish with a complete understanding of how to plan, implement, and analyze a comprehensive marketing strategy. In order to become a subject matter expert in any chosen field, one must have a pulse on their respective industry. With an MBA in Marketing, you have a front row seat in the fast-paced, always changing fields of digital advertising, PR, and marketing.

Supported by solid foundation courses in business administration, an MBA will provide you will a thorough understanding of each specialty within Marketing. From managing a startup’s inside sales team to implementing a PR strategy for an established tech firm, a career in marketing is only limited by ones preferred specialty. An MBA in marketing strikes the perfect balance between a creative and an entrepreneur.

How Do I Become a Marketing Manager?

First and foremost, you want to decide on your specialty. Finishing an MBA program in Marketing will give you exposure to the careers that make up the ever-changing marketing, advertising, and PR industry. After finishing a summer marketing internship and building a “Look Book” or industry portfolio, a Bachelor’s degree is usually enough to secure a position as an entry-level marketing coordinator, account manager, or junior copywriter.

Learning the ropes in an agency setting or working in a corporate environment will afford plenty of opportunities especially if you become a subject matter expert. For example, if you’re a copywriter looking to become a Creative Director, it’s wise to learn a bit about graphic design for the sake of understanding every angle of an integrated marketing campaign.

To make the jump into advertising, a Bachelor’s degree is the preferred baseline credential. An MBA in Marketing is a game-changer. It’s no secret that many marketing managers have an MBA in Marketing or other advanced degrees but they also have extensive portfolios. Building a “Look Book” begins as an undergrad and is always improving during your professional career.

During your MBA, you will meet like-minded professionals interested in pursuing the same career path – an invaluable networking opportunity. This lends itself to job opportunities with fellow students, professors in the field, school administrators with corporate connections, and local companies interested in recruiting the sharpest minds in the marketing field. Employers have the reassurance that recent MBA graduates are up-to-date on the latest industry trends.

Why Do I Want an MBA in Marketing?

According to PayScale.com, individuals holding an MBA in Marketing earn almost $40,000 more per year than those holding a Bachelor of Business Administration (BBA) in Marketing by similar employer types. PayScale.com notes that an employee with a marketing BBA working for a company earned a median of $56,683, while an employee with a Marketing MBA working for a company earned a median of $93,804. Marketing employees with digital marketing backgrounds and professional certifications (Google Keywords, Google AdSense, and Hubspot Inbound Marketing) will further differentiate themselves from other job applicants.

In major metropolitan areas, the job market for marketing professionals is fiercely competitive. Where at one time a bachelor’s degree might have been sufficient to enter the field, MBA in Marketing graduates are now accepting entry-level positions with backgrounds in design, PR, advertising, journalism, etc. In some fields, such as market research analyst, a master’s degree may be required. Advertising professionals who can manage inbound marketing campaigns should have an advantage when it comes to finding a job.

Advancing careers in marketing include:

  • Advertising Account Executives work within advertising or multi-service agencies, acting as a link between clients and the agency. They are responsible for the coordination of advertising campaigns.
  • Art Directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design of a project and direct others who develop artwork and layouts.
  • Brand Managers monitor market trends and advertising and marketing activities to ensure the right message is delivered for their product or service.
  • Market Research Analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
  • Marketing Directors are responsible for strategizing and implementing the organization’s marketing campaigns. They see to it that the marketing projects are not only finished on time but bring in profit for the firm or the client.
  • Public Relations Specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals.
  • Sales Manager direct organizations’ sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Executive Level Marketing Positions Include:

  • VP of Brand Development The VP of Brand Development focuses on integrating the company’s core strategic message throughout its products and services. After receiving research and reports from marketing managers that detail market conditions, customer data, and the competitor activities, VP’s of Brand Development adjust the overall strategy with the aim of fulfilling business goals. Their goal is to increase the company’s brand recognition and over buzz of the firm’s most loyal customers.
  • VP of Digital Marketing The Vice President of Marketing role strikes the perfect balance of leadership, technical, and business skills. The V.P. of Marketing is the face of the company. As a spokesperson for the company, the VP of marketing is also required to work across departments within the company with the goal of bridging any gaps and strengthening the company’s products and/or services. They are the liaison between customer service, sales, and marketing teams. In addition to promotional and team-oriented activities, the VP of marketing’s role might also include interviewing and hiring for major positions within the company.
  • Chief Marketing Officer (CMO) The Chief Marketing Officer, or CMO, is the most senior marketing position. The modern-day CMO does not have a generic, one-size-fits-all background. They are responsible for heading all areas of marketing, including developing, planning, and overseeing the execution of all marketing initiatives. The CMO reports to the Chief Executive Officer (CEO) and is ultimately responsible for the ROI of marketing initiatives in the company.

Which Qualities Make Strong Marketing Managers?

SectorDescription
AccountabilityMarketing Managers have a dual responsibility of not only generating revenue from advertising/marketing campaigns but also integrate the company’s mission statement in each campaign. Marketing leaders are the liaison between customer service, sales, and operations departments. They are part business development and part creative. Whether it’s tracking customer loyalty, keyword ad spending, or analyzing the competitive landscape, the most successful marketing managers are highly quantitative and are good researchers.
Customer CentricityEffective collaboration with a company’s customer relationship/sales department is paramount to a marketing manager’s success. From understanding the reason behind a highly successful holiday promotional campaign to addressing customer pain points, having a pulse on the buyer persona is critical for planning, implementing, and designing the next media campaign. If there is a sudden drop in customer satisfaction or repeat business is suffering, it’s the marketing manager’s job to know the reason why. From there, they can re-target their next campaign accordingly. The marketing manager plays a critical to a company’s success.
Smart AdaptabilityThe digital world is ever-changing and the marketing manager of today needs to change with it. Marketing managers must keep up-to-date with industry trends, the interests of the millennial generation, and find new ways to engage the target audience. Being strong in only one marketing/advertising niche has been replaced with digital marketers with a comprehensive background in all-things digital (social media marketing, google analytics, affiliate marketing, etc.).
Team BuildersPutting together a well-rounded team of digital experts is essential for launching an integrated marketing campaign. Whether it’s SEO specialists, social media managers, copywriters, graphic designers, or the account executive team, leading a marketing team takes knowledge in each one of these marketing niches and making sure the pieces fit well together. A marketing manager has to be just as good at project management and they are proficient at copyediting. An effective marketing campaign has a focused mission and it’s the marketing manager’s job to ensure all work is focused and highly strategic.
Analytical skillsAdvertising, promotions and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skillsManagers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
CreativityAdvertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decision making skillsManagers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skillsManagers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skillsAdvertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Difference Between an MBA and a Masters Degree in Marketing

  • Masters in Marketing. The Master in Marketing degree is more specialized than a traditional MBA program. The coursework in an M.S. in Marketing focuses on each niche within the marketing industry. Common courses found within M.S. in marketing specializations include Digital Marketing, Marketing Strategy, Marketing Research Analytics, Consumer Intelligence and Global Marketing.
  • Marketing MBA. For those interesting in a balanced program, which teaches all the necessary skills to run your own business while managing organizational teams effectively, the MBA in Marketing is a solid program choice. The MBA signifies a stamp of approval in the business world. The holder possesses an educational credential that is well respected in all other business sectors. It’s easily transferable to most positions in a marketing/advertising industry.

What Are Typical Classes in the Marketing MBA Program?

  • Marketing Strategies. This course is a study of the activity by which organizations discover consumer and other organizations’ needs and wants, and then provide satisfaction through a mutually beneficial relationship. Students will explore the topics of selecting a target market, conducting marketing research, and designing product, price, promotional, and distribution strategies through the development of a marketing plan.
  • Marketing Analytics. This course will look at a number of quantitative tools and techniques and their application in a marketing context. The course will focus on understanding the relationship among marketing factors, variables, and the consumer. Students will learn how to analyze data in order to guide and support marketing-related decisions.
  • Digital Marketing. Provides an introduction to the inbound methodology of marketing – a rapidly growing and evolving area of digital marketing. A practical approach to social media campaign management is analyzed in this course. In addition to learning fundamental constructs and principles of the digital experience, students will focus on learning tools and skills necessary for solving business problems and exploiting business opportunities. Case studies and in-class exercises will be utilized to provide insights and relevancy to this swiftly expanding area of marketing.
  • Consumer Behavior. This course focuses on the market’s consumer behavior by investigating its psychological, sociological, economic, and anthropological influences, both theoretical and research-based. Designing effective marketing strategies will be explored using the knowledge of these influences. Understanding consumer behavior in an online environment will help in creating integrated online strategies. All these, together with theories of online campaign development and management, with a hands-on approach to marketing automation and intelligence will provide the framework for a comprehensive understanding of strategic internet marketing.
  • Product Innovation. Introduces concepts and methods used for coordinating strategy formulation and the identification and evaluation of new product opportunities; planning and organizing the process of development; testing new products and new markets; and commercialization. Special emphasis is given to issues related to supply chain, marketing, and consumer behavior.
  • Ethics and Legal Issues in Marketing. This course examines a range of ethical issues facing marketing managers as seen through the viewpoints of various comprehensive ethical theories. The goal is for students to develop their own ethical framework for making marketing decisions within the knowledge of the various ethical theories and U.S. marketing laws. Traditional topics such as ethics in marketing research, product liability, selling, advertising, and pricing are covered. Emerging ethical issues such as international marketing, competitive intelligence, socially controversial products, privacy, and corporate policies are also examined. However, topics may change to reflect current business concerns. The course is taught using a seminar format utilizing cases and readings.

What is the Career Outlook for an MBA in Marketing?

According to the U.S. Bureau of Labor Statistics’ 2018-2019 Occupational Outlook Handbook, marketing managers should see a 10% employment growth in the next decade. This is faster than the average compared to other occupations. Depending on your marketing area of specialty, industry growth ranges from 7% to 23%. If your goal is to become a Market Research Analyst, job security won’t be an issue. The Market Research Analyst career is expected to grow by an impressive 23% over the next decade.

With the slow death of print media comes a new era of digital advertising. From content marketing managers to creative directors, understanding the online advertising game is paramount to one’s success as a marketing professional. As much as a Bachelor’s degree in marketing can get you “a foot in the door,” the best way to differentiate yourself is finishing your MBA.

It will give you a distinct advantage from other job prospects. Not only will you have a growing digital marketing portfolio, it an MBA provides a chance to master advertising software programs like Adobe Creative. Your education will also open the doors for industry credentials offered by The Public Relations Society of America and the Marketing Research Association (Professional Researcher Certification).

MBA in Marketing

MBA in Marketing

What is the Salary Range for a Marketing Manager?

The median annual wage for marketing managers is $131,180. An MBA in marketing will increase your salary by $40,000 over those with a bachelor degree. Top 10% of marketing managers make more than $200,000 a year. The median annual wage for advertising and promotions managers is $100,810. The lowest 10% earned less than $44,950, and the highest 10% earned more than $208,000. Simply stated, earning a six-figure salary as a senior marketing manager is achievable. Obtaining an MBA degree in Marketing will ensure the right trajectory for a six-figure salary.

The median annual wages for advertising and promotions managers in the top industries in which they worked were as follows:

SectorAvg. Salary
Advertising, public relations, and related services$116,270
Management of companies and enterprises$110,060
Wholesale trade$96,670
Information$93,120
Retail trade$86,500

The median annual wages for marketing managers in the top industries in which they worked were as follows:

SectorAvg. Salary
Professional, scientific, and technical services$139,220
Management of companies and enterprises$138,080
Finance and insurance$137,510
Manufacturing$137,430
Wholesale trade$126,720

Business School Data Sources from

See all data sources including 756 College and University Programs

Similar Posts