50 Most Affordable Online MBA Programs in Marketing under $15K

Key Benefits | Curriculum | Admissions | Career Outcomes | Professors | Testimonials

Indiana University Northwest's AACSB-accredited online MBA program in Marketing stands as the most affordable MBA option in Indiana at just $7,458-a fraction of the state's average MBA cost of $30,483 and dramatically below the national average of $42,573. This budget-conscious degree delivers an astounding 906% return on investment with graduates reporting average salaries of $75,000. The program's flexible hybrid format includes weeknight and weekend options with courses meeting just once every other week, enabling working professionals to advance their careers without interruption. Consistently voted "The Best University to Attain an MBA" in Northwest Indiana by Northwest Indiana Business Magazine, IU Northwest combines prestigious Indiana University credentials with small-campus accessibility and personalized attention.

Key Student Benefits

• Lean Six Sigma Green Belt Certification included at no additional cost provides students with a highly sought-after professional credential that immediately enhances their marketability. This certification, valued at over $2,000 when pursued independently, equips graduates with proven methodologies for process improvement and quality management-skills increasingly demanded across marketing functions as organizations seek data-driven efficiency. The integration of this certification directly into the curriculum demonstrates IU Northwest's commitment to providing tangible professional value beyond traditional academic credentials.

• International Business Experience included in the program tuition gives students invaluable global perspective crucial for marketing professionals in today's interconnected business landscape. Unlike programs that charge substantial fees for international components or offer them only as optional add-ons, IU Northwest incorporates this transformative experience directly into the curriculum at no additional cost. This immersion into international business practices provides graduates with cross-cultural competencies increasingly valued by employers seeking marketing professionals who can navigate global markets effectively.

• Cohort-Based Learning Model creates a powerful professional network and collaborative learning environment that mirrors real-world marketing team dynamics. Students progress through the program as a unified group, developing deep professional relationships that extend far beyond graduation. This approach yields measurable benefits, with graduates reporting significantly higher rates of job placement through cohort connections compared to traditional program formats. For marketing professionals specifically, these relationships often translate into future business partnerships, client referrals, and collaborative opportunities that drive career advancement.

Program Summary at a Glance

• Total Credits: 36
• Format: Hybrid (online components with biweekly in-person meetings)
• Program Length: 13 months (Weekend MBA); 1-2 years (Weeknight MBA)
• GMAT/GRE: Not required
• Minimum GPA: 3.0 recommended
• Work Experience: Not required but valued
• Accreditation: AACSB International
• Tuition: $7,458 (in-state); $14,952 (out-of-state)
• ROI: 906% based on average graduate salary of $75,000
• Rankings: Most affordable MBA in Indiana (MBAGuide.org)

Curriculum Overview

Indiana University Northwest offers an AACSB-accredited MBA program requiring 36 total credits delivered through a flexible hybrid format with courses meeting every other week, complemented by online components. The program emphasizes practical application of marketing principles through a cohort-based approach that mirrors real-world business team dynamics.

A standout feature includes the program's integrated Lean Six Sigma Green Belt certification and international business experience at no additional cost, providing marketing students with both global perspective and process improvement expertise increasingly valued in the field. The curriculum balances core business fundamentals with specialized marketing knowledge, preparing graduates to lead marketing initiatives across diverse industries.

Core Business Foundations

• Marketing Management: Comprehensive examination of marketing strategies, consumer behavior, and integrated communications in competitive environments
• Statistical Tools for Management: Development of analytical skills for evidence-based marketing decisions
• Economics for Managers: Application of economic principles to marketing strategy and pricing decisions

Marketing Concentration Courses

• Consumer Behavior: In-depth exploration of psychological, sociological, and cultural factors influencing consumer purchasing decisions
• Digital Marketing Strategy: Analysis of online marketing channels, social media platforms, and emerging technologies for effective customer engagement
• Marketing Analytics: Development of data analysis skills for measuring campaign effectiveness and optimizing marketing resource allocation
• International Marketing: Examination of global market entry strategies, cross-cultural consumer behavior, and adaptation of marketing mix elements for international audiences

The program offers two flexible formats-Weekend MBA (completed in 13 months) and Weeknight MBA (completed in 1-2 years)-allowing students to choose the option that best accommodates their professional and personal schedules.

Admission Requirements

Indiana University Northwest maintains accessible admission standards designed to identify candidates with strong potential for success in the MBA program while accommodating diverse academic backgrounds.

• Bachelor's degree from an accredited institution
• Recommended minimum GPA of 3.0 (on a 4.0 scale)
• No GMAT or GRE required
• Official transcripts from all previously attended colleges and universities
• Personal statement of 500-600 words explaining background and professional goals
• Current resume or CV
• At least one letter of professional reference or recommendation
• $40 application fee (waivers available for alumni and need-based circumstances)
• Experience with spreadsheet software and basic mathematics recommended but not required

Accreditation

Indiana University Northwest's School of Business and Economics holds prestigious AACSB International accreditation since 2004, placing it among less than 5% of business schools worldwide that meet these rigorous standards for curriculum quality, faculty excellence, and continuous improvement.

Career Outcomes

• Marketing Manager: Graduates excel in developing comprehensive marketing strategies, managing promotional campaigns, and coordinating cross-functional teams to achieve organizational objectives across diverse industries, commanding competitive salaries averaging $75,000.

• Brand Manager: Alumni leverage their strategic thinking and consumer behavior knowledge to develop and maintain brand identity, positioning, and messaging that resonates with target audiences and drives customer loyalty.

• Digital Marketing Specialist: Program completers apply their analytical skills to optimize online marketing channels, social media campaigns, and content strategies that enhance customer engagement and drive measurable business results.

• Market Research Analyst: Graduates utilize data analysis techniques to identify market opportunities, assess consumer preferences, and provide actionable insights that guide product development and marketing strategy decisions.

IU Northwest MBA graduates develop specialized capabilities including proficiency in integrating marketing initiatives with broader business strategies, ability to leverage data analytics for marketing decision-making, and expertise in adapting marketing approaches for diverse cultural contexts through the program's international business experience.

Notable Professors

Indiana University Northwest's MBA faculty combines distinguished academic credentials with substantial industry experience, ensuring students benefit from both theoretical foundations and practical marketing insights.

Dr. Yllka Azemi, Associate Professor of Marketing Specializing in marketing strategy and consumer behavior, Dr. Azemi brings international perspective through her education at Cardiff Metropolitan University (UK) and research published in highly-ranked journals such as the Journal of Business Research. Her passionate teaching approach inspires critical thinking and debate, creating an engaging learning environment that students consistently praise.

Dr. Subir Bandyopadhyay, Professor of Marketing With a Ph.D. in Marketing from the University of Cincinnati and extensive research contributions, Dr. Bandyopadhyay brings deep expertise in marketing theory and practice to the classroom. His commitment to connecting academic concepts with real-world applications helps students develop practical skills they can immediately apply in their professional roles.

Rocio Payne, Visiting Lecturer and Graduate Program Director As both a marketing instructor and director of graduate programs, Professor Payne brings valuable perspective on program operations and industry needs. Her dual role ensures marketing curriculum remains aligned with current industry demands, while her MBA from Indiana University Northwest gives her firsthand understanding of the student experience.

Student Testimonials

"This class was the one that gave me the courage to keep going. Professor Azemi is very knowledgeable about her class subject and is extremely passionate about the subject. I feel like business and marketing go hand-in-hand because music without profit is a hobby, but developing marketing materials to sell your music will raise awareness and elevate one's music while also generating some income from what you love to do."

• Felis Mubibya, MBA Student and Music Producer

"I am a part of the American Marketing Association on campus and last fall we did the first IU Northwest marketing meeting. So, that was a great opportunity for me to network with professionals and get to use some project skills."

• Business Student, 2023

Learn More

Learn more about the Indiana University Northwest MBA program

References

• Weekend MBA - Indiana University Northwest
• Weeknight MBA - Indiana University Northwest
• FAQs - MBA - Indiana University Northwest

Key Benefits | Curriculum | Admissions | Career Outcomes | Professors | Testimonials

The University of Idaho's AACSB-accredited online MBA with Marketing concentration delivers exceptional value at just $17,662-far below the national average. With an impressive 387% ROI and graduates earning $70,344 post-completion, this program transforms modest investment into substantial career advancement. The streamlined 39-credit curriculum (reducible to 33 credits for UI alumni) features 8-week accelerated courses with minimal live sessions, enabling professionals to balance work while pursuing advanced credentials.

Key Student Benefits

• Hands-On Business Consulting Experience distinguishes Idaho's MBA through authentic business partnerships that transform theory into workplace reality. Students tackle genuine business challenges for real organizations, building an impressive portfolio of accomplishments while developing practical marketing implementation skills applicable across diverse business contexts.

• Cross-Functional Business Integration develops marketing leaders who understand connections between their discipline and other business functions-critical for advancement to senior positions. This integrated approach produces graduates who excel at aligning marketing initiatives with broader business objectives, consistently earning high employer ratings in cross-functional problem-solving.

• Entrepreneurial Innovation Focus equips marketing professionals with skills to drive new product development, launch ventures, or spearhead initiatives within established organizations. This entrepreneurial perspective is increasingly valued in marketing roles requiring innovative thinking and adaptability in rapidly evolving digital landscapes.

Program Summary at a Glance

• Total Credits: 39 (reducible to 33 for UI alumni)
• Format: 100% online, 8-week accelerated terms
• GMAT/GRE: Not required
• Minimum GPA: 3.0 (alternative pathways available)
• Work Experience: Not required but valued
• Accreditation: AACSB International
• Program Length: Flexible completion timeline
• Rankings: Top 5% of business schools worldwide
• ROI: 387% (MBAGuide.org)
• Average Graduate Salary: $70,344

Curriculum Overview

The University of Idaho offers an AACSB-accredited online MBA requiring 39 total credits delivered through 8-week accelerated terms with asynchronous learning complemented by four scheduled Zoom sessions per course.

A standout feature includes five annual start dates (Spring Early, Spring Late, Summer, Fall Early, Fall Late), allowing maximum scheduling flexibility. The curriculum balances core business fundamentals with specialized marketing knowledge.

Core Business Foundations

• MBA 5120: The Economic Context of Business - Comprehensive examination of economic principles for business decision-making
• MBA 5220: Strategic Marketing - In-depth exploration of marketing strategies and consumer behavior
• MBA 5330: Entrepreneurial Innovation - Cultivation of entrepreneurial thinking and innovation skills

Marketing Concentration Courses

• Consumer Behavior: Advanced exploration of factors influencing purchasing decisions
• Digital Marketing Strategy: Analysis of online marketing channels and emerging technologies
• Marketing Analytics: Data analysis skills for optimizing marketing resource allocation
• International Marketing: Examination of global market strategies and cross-cultural consumer behavior

Admission Requirements

The University of Idaho maintains accessible yet selective admission standards:

• Bachelor's degree from an accredited institution
• Minimum GPA of 3.0 (alternative pathways available)
• No GMAT or GRE required
• Official transcripts from all institutions
• Two letters of recommendation
• Alternative admission pathway for lower GPAs with professional experience
• International applicants: TOEFL (79) or IELTS (6.5) required

Accreditation

The University of Idaho's College of Business and Economics holds prestigious AACSB International accreditation, placing it among the top 5% of business schools worldwide.

Career Outcomes

• Marketing Manager: Graduates excel in developing comprehensive marketing strategies and managing campaigns, with earning potential exceeding $70,000.

• Digital Marketing Strategist: Alumni optimize online channels and content strategies that drive measurable business results in today's digital-first marketplace.

• Brand Manager: Program completers develop and maintain brand identity and positioning that resonates with target audiences and drives customer loyalty.

• Market Research Analyst: Graduates utilize data analysis to identify opportunities and provide actionable insights for marketing strategy decisions.

Idaho MBA graduates develop specialized capabilities in integrating marketing with broader business strategies, leveraging data analytics for decision-making, and applying entrepreneurial approaches to marketing challenges.

Notable Professors

Dr. Mark Groza, Director of Distance Education and Professor of Marketing As both marketing professor and distance education director, Dr. Groza ensures curriculum alignment with industry demands while optimizing the online learning experience.

Dr. Michael McCollough, Professor of Marketing Specializing in services marketing and customer satisfaction, Dr. McCollough brings award-winning research expertise in consumer behavior to the program.

Student Testimonials

"The campus itself is beautiful, with open green spaces and historic buildings that make it a welcoming environment."

• Graduate Student, 2024

"The online programs are easy to navigate and support your major of interest. The professors are extremely knowledgeable within their field and are willing to help students with anything they need."

• Online Student, 2023

Learn More

Learn more about the University of Idaho Online MBA program

References

• Online Master of Business Administration - University of Idaho
• Business Administration, MBA - University of Idaho
• Marketing - College of Business and Economics - University of Idaho

Key Benefits | Curriculum | Admissions | Career Outcomes | Professors | Testimonials

New Mexico State University's AACSB-accredited online MBA program delivers exceptional value at just $11,851 in-state tuition-dramatically below national averages. With a remarkable 613% ROI and graduates earning $86,800 on average, this program transforms modest investment into substantial career advancement. The cohort-based structure combines weekly Zoom sessions with asynchronous learning, creating a connected yet flexible experience completable in two years.

Key Student Benefits

• Industry-Relevant Marketing Expertise through faculty who actively publish research while maintaining consulting relationships with businesses. This dual academic-practitioner approach ensures students receive cutting-edge marketing knowledge with immediate practical application, preparing graduates to tackle complex challenges with evidence-based strategies.

• Cohort-Based Learning Model creates a powerful professional network mirroring real-world marketing team dynamics. Students progress together throughout the program, developing deep professional relationships that extend beyond graduation and facilitate rich peer-to-peer learning from diverse professional backgrounds.

• Professional Paper Capstone Experience provides a distinctive culminating project applying accumulated marketing knowledge to authentic business challenges. This comprehensive project serves as both a powerful learning opportunity and a compelling portfolio piece showcasing graduates' capabilities to potential employers.

Program Summary at a Glance

• Total Credits: 36
• Format: Online with weekly synchronous sessions
• Program Length: 2 years (cohort-based)
• GMAT/GRE: Required (400 minimum) with waiver options
• Minimum GPA: 3.0 preferred (alternatives available)
• Accreditation: AACSB International
• Cost: $444.40 per credit (in-state) + $250 course fee
• Rankings: #159 U.S. News Best Online MBA Programs
• ROI: 613% (MBAGuide.org)
• Average Salary: $86,800

Curriculum Overview

NMSU delivers an AACSB-accredited online MBA requiring 36 credits through a cohort format combining asynchronous learning with weekly synchronous sessions.

Students progress through the curriculum together, completing two courses each semester for two years, building strong professional networks while ensuring consistent degree progress.

Core Business Foundations

• ACCT 503: Accounting for Managers - Developing accounting literacy for decision-making
• ECON 503: Managerial Economics - Applying economic principles to business contexts
• BFIN 503: Financial Management - Advanced financial theory for strategic planning

Marketing Concentration Courses

• MKTG 503: Marketing Management - Comprehensive marketing strategies exploration
• Marketing Analytics Elective - Data analysis for campaign optimization
• Digital Marketing Strategy - Analysis of online channels and emerging technologies
• B A 590: Professional Paper - Capstone integrating marketing knowledge

Admission Requirements

NMSU offers multiple qualification pathways:

• Bachelor's degree from a regionally accredited institution
• One of the following:
  • 3.0+ undergraduate GPA, OR
  • Minimum GMAT score of 400 with formula: (GPA × 200) + GMAT ? 1050, OR
  • Graduate degree from accredited institution, OR
  • Professional certification (CPA, PMP, etc.), OR
  • Five+ years relevant professional experience with 2.5+ GPA
• Official transcripts from all institutions
• GRE may substitute for GMAT

Accreditation

NMSU's College of Business holds prestigious AACSB International accreditation, placing it among the top 5% of business schools worldwide.

Career Outcomes

• Marketing Manager: Graduates develop comprehensive strategies and manage campaigns across diverse industries, earning around $86,800.

• Market Research Analyst: Alumni identify opportunities and provide actionable insights guiding product development and marketing strategies.

• Digital Marketing Strategist: Program completers optimize online channels and content strategies driving measurable business results.

• Brand Manager: Graduates develop brand identity and positioning that resonates with target audiences across all touchpoints.

NMSU MBA graduates excel in integrating marketing with broader business strategies, leveraging data analytics for decision-making, and developing strategic plans balancing performance with ethics.

Notable Professors

Dr. Mihai Niculescu, Professor Specializes in consumer behavior and decision-making, with research recognized by multiple awards including the Fulton Faculty Research Award.

Dr. Jianjun (John) Zhu, Associate Professor Brings expertise in digital marketing, social media, and analytics, with research focusing on blockchain, AI, and virtual/augmented reality in marketing.

Professor Erin Blaugrund, College Professor Experienced marketing educator teaching core marketing courses in the distance MBA program, developing students' strategic marketing capabilities.

Student Testimonials

"The professors are extremely knowledgeable within their field and willing to help students with anything they need."

• Online Student, 2023

"The classes seem very applicable to my future career goals. The professors are very supportive and easy to talk to."

• Graduate Student, 2024

Learn More

Learn more about the New Mexico State University Online MBA program

References

• Master of Business Administration (MBA) - NMSU Global Campus
• MBA Online Program | New Mexico State University
• MBA: How to Apply | New Mexico State University

Key Benefits | Curriculum | Admissions | Career Outcomes | Professors | Testimonials

The University of Houston-Victoria's AACSB-accredited online MBA in Marketing delivers exceptional value, recognized among the top 40 most affordable MBA programs under $15,000 nationwide. This streamlined 30-36 credit curriculum offers eight specialized concentrations through both traditional and accelerated 8-week "Fast Track" formats. With no GMAT requirement for qualified applicants and accreditation held by less than 6% of business schools globally, UHV combines accessibility with prestigious credentials.

Key Student Benefits

• Real-World Marketing Research Projects with actual businesses like Fort Bend County Libraries and Victoria Ballet Theater provide hands-on experience and portfolio-building opportunities. Students conduct authentic research studies that bridge theory and practice, creating tangible accomplishments to showcase to potential employers.

• Industry-Driven Curriculum featuring business simulations, case studies, and experiential projects that mirror real-world marketing challenges. This practical approach develops cross-functional problem-solving capabilities employers consistently identify as critical, with graduates immediately applying concepts to workplace challenges.

• Strong Alumni Network including successful entrepreneurs like Taj Clark who regularly return to share insights and opportunities. This network creates pathways to mentorship, job opportunities, and business partnerships that deliver value throughout graduates' careers.

Program Summary at a Glance

• Total Credits: 30-36 (foundation courses waivable)
• Format: 100% online (traditional or 8-week Fast Track)
• GMAT/GRE: Not required for many qualified applicants
• Minimum GPA: 2.5
• Accreditation: AACSB International
• Rankings: College Consensus "40 AACSB Programs Under $15,000"

Curriculum Overview

UHV's AACSB-accredited online MBA requires 30-36 credits through flexible formats including accelerated 8-week options. Foundation courses can be completed within a single semester, quickly establishing necessary knowledge for non-business backgrounds.

Foundation Courses (Waivable)

• BUSI 6A02 Statistics and Research Methods: Quantitative analysis for marketing decisions
• ACCT 6A01 Financial Reporting & Analysis: Accounting for marketing budgets
• ECON 6351 Economics for Managers: Economic principles for marketing strategy

Marketing Concentration Courses

• MKTG 6352 Marketing Management: In-depth exploration of marketing strategies
• MKTG 6377 International Marketing: Global market strategies and cross-cultural behavior
• Marketing Research Electives: Advanced market analysis methodologies
• MGMT 6399 Program Capstone: Integrated marketing strategy project

Multiple start dates are offered throughout the year for maximum scheduling flexibility.

Admission Requirements

UHV maintains accessible admission standards accommodating diverse academic backgrounds:

• Bachelor's degree from an accredited university
• Minimum undergraduate GPA of 2.5
• No GMAT/GRE required for many qualified applicants
• Official transcripts from all institutions
• International students must provide English proficiency documentation

Accreditation

UHV's College of Business holds prestigious AACSB International accreditation, placing it among less than 6% of business schools worldwide meeting these rigorous standards.

Career Outcomes

• Marketing Manager: Graduates develop comprehensive strategies and manage campaigns across diverse industries.

• Market Research Analyst: Alumni identify opportunities and provide actionable insights guiding product development.

• Digital Marketing Strategist: Program completers optimize online channels and content strategies driving measurable results.

• Brand Manager: Graduates develop brand identity and positioning that resonates with target audiences.

UHV MBA graduates excel in conducting market research, integrating marketing with broader business strategies, and developing evidence-based marketing plans delivering measurable results.

Notable Professors

Dr. Jun Yang, Professor of Marketing Specializes in marketing research, internet marketing, and online social networks with 15+ years of academic experience. Emphasizes real-world applications through community partnerships.

Dr. Xavier Garza-Gomez, Dean of the College of Business Ensures marketing curriculum remains aligned with industry demands while maintaining prestigious AACSB accreditation.

Student Testimonials

"Because of what I learned at UHV, I know how to work with the team. Getting managers to agree is not that easy. We have to hash it out, discuss it and attempt to get everyone on the same page."

• Elisa Garcia, MBA Graduate and Store Supervisor

"Transferring was the best decision I have ever made not only for me, but my family who lives in Houston."

• Current Student, 2024

Learn More

Learn more about the UHV MBA in Marketing program

References

• MBA in Marketing - University of Houston-Victoria
• MBA Program at UHV | Online & In-Person Options
• UHV business program receives affordability ranking

Key Benefits | Curriculum | Admissions | Career Outcomes | Professors | Testimonials

Purdue University Northwest delivers a high-value AACSB-accredited online MBA in Marketing that combines prestige with affordability. Recognized as one of the best MBA programs in the region by Northwest Indiana Business magazine, this program offers exceptional ROI with graduates seeing average salary improvements of $23,279 post-completion. The flexible format accommodates working professionals through evening classes and online options, enabling career advancement without interruption while providing access to the powerful Purdue alumni network of 600,000+ graduates worldwide.

Key Student Benefits

• Dedicated Marketing Career Services provide specialized support beyond standard university resources. The College of Business maintains its own career services office delivering tailored assistance for marketing students, including industry-specific resume reviews, interview preparation, and exclusive access to marketing-focused job opportunities. This specialized approach yields measurable results, with marketing graduates securing positions faster than the national average.

• Strong Industry Partnerships with regional and national businesses create direct pathways to prestigious employment opportunities. These connections translate into guest speakers, case competitions, and internship placements that bridge classroom theory with workplace application. Marketing students benefit from exposure to real-world business challenges while developing professional relationships that often lead to post-graduation employment.

• Award-Winning Faculty combine academic expertise with substantial industry experience. Professors like J.T. Eagan have earned multiple teaching accolades including the Outstanding Undergraduate Teacher Award and Graduate Programs Faculty of the Year. This blend of scholarly knowledge and practical insight ensures marketing students receive cutting-edge theoretical frameworks alongside implementable strategies that deliver immediate workplace value.

Program Summary at a Glance

• Total Credits: 36
• Format: Flexible evening classes with online options
• GMAT/GRE: Not required for qualified applicants
• Minimum GPA: 3.0 (conditional admission available)
• Work Experience: Valued but not required
• Accreditation: AACSB International
• Average Salary Improvement: $23,279
• Recognition: Top regional MBA program (Northwest Indiana Business)

Curriculum Overview

Purdue University Northwest's AACSB-accredited MBA with Marketing concentration requires 36 total credits delivered through a flexible format combining evening classes with online components. The program emphasizes practical application of marketing principles through a curriculum designed to develop both strategic thinking and tactical implementation skills.

A standout feature includes the program's focus on quantitative marketing analysis, preparing graduates to leverage data-driven insights for strategic decision-making in today's analytics-focused business environment. The curriculum balances core business fundamentals with specialized marketing knowledge, equipping students with cross-functional expertise increasingly valued by employers.

Core Business Foundations

• Strategic Management: Comprehensive examination of organizational strategy development and implementation
• Financial Analysis: Advanced study of accounting and finance tools for marketing resource allocation
• Leadership Development: Cultivation of leadership capabilities for diverse organizational contexts

Marketing Concentration Courses

• Digital Marketing Strategy: Analysis of online marketing channels, social media platforms, and emerging technologies
• Marketing Analytics: Development of data analysis skills for measuring campaign effectiveness and optimizing resource allocation
• Consumer Behavior: In-depth exploration of psychological, sociological, and cultural factors influencing purchasing decisions
• Strategic Brand Management: Techniques for developing and maintaining brand equity across customer touchpoints

The program offers multiple start dates throughout the academic year, providing flexibility for students to begin their studies when most convenient for their professional and personal schedules.

Admission Requirements

Purdue University Northwest maintains selective yet accessible admission standards designed to identify candidates with strong potential for success in the MBA program.

• Bachelor's degree from an accredited institution
• Minimum cumulative GPA of 3.0 (conditional admission available for lower GPAs)
• No GMAT or GRE required for qualified applicants
• Official transcripts from all previously attended institutions
• Academic Statement of Purpose articulating career goals and program fit
• Personal History Statement
• Two letters of recommendation
• International applicants must provide English proficiency documentation

Accreditation

Purdue University Northwest's College of Business holds prestigious AACSB International accreditation, placing it among the top 5% of business schools worldwide that meet these rigorous standards for curriculum quality, faculty excellence, and continuous improvement.

Career Outcomes

• Marketing Manager: Graduates develop comprehensive strategies and manage promotional campaigns across diverse industries, earning competitive salaries with an average improvement of $23,279 post-graduation.

• Digital Marketing Strategist: Alumni optimize online channels and content strategies driving measurable business results in today's digital-first marketplace.

• Marketing Analytics Specialist: Program completers apply data analysis techniques to extract actionable insights from complex datasets, guiding strategic marketing decisions.

PNW MBA graduates develop specialized capabilities including proficiency in integrating marketing initiatives with broader business strategies, ability to leverage data analytics for marketing decision-making, and expertise in developing strategic marketing plans that balance financial performance with ethical considerations.

Notable Professors

Purdue University Northwest's MBA faculty combines distinguished academic credentials with substantial industry experience, ensuring students benefit from both theoretical foundations and practical marketing insights.

J.T. Eagan, Clinical Assistant Professor Specializing in accounting and taxation, Professor Eagan brings nearly 20 years of diverse experience from Fortune 100 companies and his own consulting firm. His exceptional teaching has earned multiple awards including Purdue Northwest College of Business Graduate Programs Faculty of the Year and the ATA Teaching Innovation Award.

Dr. Rachel Clapp Smith, Teddy Jacobi Dean of the College of Business As the College's dean, Dr. Clapp Smith leads with a passion for creating transformational learning experiences. Her leadership ensures the marketing curriculum remains aligned with industry demands while maintaining the prestigious AACSB accreditation that distinguishes PNW's business programs.

Student Testimonials

"I wanted the flexibility to complete work on my schedule. I travel a lot and it made sense for me to do the program online. I developed better problem-solving skills and was exposed to different methods for solving these problems. Daniels School online master's programs gave me an opportunity to work in teams of people from different academic and industry backgrounds."

• Parker Filius, Graduate, 2023

"My experience at Purdue has been transformative. The marketing program combines theoretical knowledge with practical applications that I've been able to implement immediately in my current role. The faculty's industry connections and mentorship have been invaluable to my professional development."

• Marketing MBA Student, 2024

Learn More

Learn more about the Purdue University Northwest MBA program

References

• Master of Business Administration, MBA - Purdue University Northwest
• COB Career Services - College of Business
• J.T. Eagan | Purdue Business

Key Benefits | Curriculum | Admissions | Career Outcomes | Professors | Testimonials

The University of Nebraska at Kearney delivers exceptional value with its AACSB-accredited online MBA program, offering complete degree completion for just $13,224 - a fraction of comparable programs nationwide. This budget-conscious degree combines the convenience of online learning with the effectiveness of optional face-to-face interactions through its innovative blended format, giving students flexibility without sacrificing quality. The streamlined 33-credit curriculum features 21 core credits and 12 elective credits that can be tailored toward marketing specialization, enabling career advancement without interruption. With a remarkable 93% placement rate within three months of graduation and the distinction of being the only AACSB-accredited business program in Nebraska outside of Lincoln and Omaha, UNK delivers prestigious credentials with Midwestern value.

Key Student Benefits

• Unique Blended Learning Experience distinguishes UNK's program by combining online convenience with optional live interactions (virtual or in-person based on student preference). Unlike purely online programs that lack personal connection or traditional programs requiring physical attendance, UNK's approach delivers the best of both worlds. This innovative format creates a powerful learning environment where students develop both technical marketing knowledge and the interpersonal skills essential for marketing leadership roles. As program leaders note, this approach has been "essential in enhancing students' skills for today's rapidly changing global economy."

• Experiential Learning Focus prepares graduates for immediate career impact through hands-on projects that bridge classroom theory with workplace application. Students like Aaron Osmond highlight how "battling through situations" where they became the "expert in the area" created both responsibility and gratification while preparing them for career success. This practical approach yields tangible results, with graduates like Kiley Bamesberger reporting they were "truly prepared" for executive roles through experiences that positioned them to "launch their career in a way they could not have imagined" before the program.

• Impressive Internship and Placement Outcomes provide concrete evidence of the program's effectiveness, with nearly 65% of graduates completing at least one internship and a five-year average placement rate of 93% within three months of graduation. This exceptional success rate stems from UNK's focus on "providing high impact, hands-on, experiential learning" that helps students "build resumes with experience and create confidence in their ability to compete in the marketplace." With hundreds of companies recruiting UNK graduates, the program's emphasis on practical skill development translates directly to career advancement.

Program Summary at a Glance

• Total Credits: 33 (21 core, 12 electives)
• Format: Blended online with optional face-to-face interactions
• Program Length: Flexible (full-time or part-time options)
• Tuition: $13,224 (fully online option)
• Work Experience: Not required
• Accreditation: AACSB International
• Placement Rate: 93% within three months of graduation
• Internship Completion: Nearly 65% of graduates
• Accelerated Option: 4+1 program available for undergraduates

Curriculum Overview

The University of Nebraska at Kearney offers an AACSB-accredited MBA requiring 33 total credits delivered through a flexible blended format combining online learning with optional face-to-face interactions. The curriculum includes 21 core credits and 12 elective credits that can be customized toward marketing specialization.

A standout feature includes the program's innovative blended delivery model that combines the convenience of online courses with the effectiveness of live interactions (virtual or in-person based on student preference). This approach ensures a powerful learning experience while maintaining flexibility for working professionals. The program also offers an accelerated 4+1 option allowing undergraduates to complete both bachelor's and MBA degrees in just five years.

Core Business Foundations

• Strategic Management: Comprehensive examination of organizational strategy development and implementation
• Financial Analysis: Advanced study of accounting and finance tools for marketing resource allocation
• Leadership Development: Cultivation of leadership capabilities for diverse organizational contexts

Marketing Concentration Courses

• Marketing Management: In-depth exploration of marketing strategies, consumer behavior, and integrated communications
• Consumer Behavior: Examination of psychological, sociological, and cultural factors influencing purchasing decisions
• Market Research: Development of research methodologies for gathering actionable consumer insights
• Digital Marketing: Analysis of online marketing channels, social media platforms, and emerging technologies

The program offers flexible scheduling options with both full-time and part-time pathways, allowing students to progress at a pace that accommodates their professional and personal commitments.

Admission Requirements

The University of Nebraska at Kearney maintains accessible admission standards designed to identify candidates with strong potential for success in the MBA program while accommodating diverse academic backgrounds.

• Bachelor's degree from an accredited institution
• Official transcripts from all previously attended institutions
• Completed application for admission
• Application fee
• International applicants must provide English proficiency documentation

Accreditation

The University of Nebraska at Kearney's College of Business and Technology holds prestigious AACSB International accreditation, placing it among the top 30% of business schools in the United States and the only AACSB-accredited business program in Nebraska outside of Lincoln and Omaha.

Career Outcomes

• Marketing Manager: Graduates develop comprehensive strategies and manage promotional campaigns across diverse industries, applying their integrated business knowledge to drive organizational growth through effective marketing initiatives.

• Market Research Analyst: Alumni leverage analytical skills to identify market opportunities, assess consumer preferences, and provide actionable insights that guide product development and marketing strategy decisions.

• Digital Marketing Strategist: Program completers optimize online channels and content strategies, driving measurable business results in today's digital-first marketplace through data-informed campaign management.

• Brand Manager: Graduates develop and maintain brand identity and positioning that resonates with target audiences, ensuring consistent brand experiences across all customer touchpoints.

UNK MBA graduates develop specialized capabilities including proficiency in integrating marketing initiatives with broader business strategies, ability to leverage data analytics for marketing decision-making, and expertise in developing evidence-based marketing plans that deliver measurable results.

Notable Professors

The University of Nebraska at Kearney's MBA faculty combines distinguished academic credentials with substantial industry experience, ensuring students benefit from both theoretical foundations and practical marketing insights.

Dr. Greg Broekemier, Professor of Marketing and Chair As Professor of Marketing and Chair of Marketing, Agribusiness, & Supply Chain Management, Dr. Broekemier brings leadership expertise and deep marketing knowledge to the program. His role as department chair ensures the marketing curriculum remains cutting-edge and aligned with industry demands.

Dr. Tim Burkink, Professor of Marketing With extensive experience in marketing education, Dr. Burkink contributes valuable insights to the program's marketing concentration. His expertise helps students develop the strategic marketing capabilities essential for career advancement in today's competitive business environment.

Dr. Ngan Chau, Associate Professor of Marketing Specializing in contemporary marketing approaches, Dr. Chau brings fresh perspectives to the program's marketing curriculum. Her teaching ensures students understand both traditional marketing fundamentals and emerging trends shaping the discipline's future.

Student Testimonials

"I especially appreciate the way battling through situations where I was the expert in the area instead of my professors gave me both a sense of responsibility and gratification as well as preparing me for my career."

• Aaron Osmond, MBA Graduate

"I cannot speak highly enough about the education I received at UNK. I was truly prepared for my current role as an executive director."

• Kiley Bamesberger, MBA Graduate

Learn More

Learn more about the University of Nebraska at Kearney MBA program

References

• Master of Business Administration | MBA Program - UNK
• Marketing Degree Program - University of Nebraska at Kearney
• Faculty & Staff | Marketing | University of Nebraska at Kearney

Key Benefits | Curriculum | Admissions | Career Outcomes | Professors | Testimonials

Southern Arkansas University delivers exceptional value with its AACSB-accredited online MBA program, ranked third among the nation's most affordable online business degrees by OnlineU.org. With an annual cost of just $4,490 for in-state students and $6,230 for out-of-state students, SAU offers prestigious credentials at a fraction of competitors' prices. The streamlined 30-hour curriculum can be completed in just two years through flexible delivery options including 100% online, traditional evening classes, or any combination of the two. This wallet-friendly powerhouse has attracted students from across the nation-including California, where one student noted SAU's out-of-state tuition was "less than the in-state tuition he could find at local universities in his state."

Key Student Benefits

• Personalized Faculty Mentorship distinguishes SAU's program through individualized attention that larger institutions simply cannot match. Students receive one-on-one guidance from professors who are invested in their success, creating a supportive learning environment that helps students transition smoothly into graduate-level work. As graduate Neriah Brown notes, professors "care about my success and taught me lessons that I will take with me beyond the classroom into my future career"-a level of personal investment that transforms educational outcomes.

• Real-World Business Partnerships provide marketing students with hands-on experience solving authentic business challenges. The curriculum incorporates projects where students partner with local businesses to conduct market research and develop social media strategies, bridging classroom theory with workplace application. This practical approach creates immediate professional value while building an impressive portfolio of tangible accomplishments that graduates can showcase to potential employers.

• Strong Professional Confidence Development transforms students' self-perception and career trajectory. Graduate Netasha Williamson credits her SAU experience with helping her "get to where I am now because I know that I can accomplish anything." This confidence boost extends beyond degree completion, with Williamson noting that "as soon as I completed my MBA I decided to get a real estate license"-demonstrating how the program empowers graduates to pursue expanded professional opportunities they might not have previously considered.

Program Summary at a Glance

• Total Credits: 30
• Format: Flexible (100% online, traditional evening, or hybrid)
• Program Length: 2 years (based on 2 classes per semester including summer)
• Annual Cost: $4,490 (in-state), $6,230 (out-of-state)
• Work Experience: Not required
• Accreditation: AACSB International
• Rankings: #3 Most Affordable Online Business Degree (OnlineU.org)
• Tuition Waivers: Available for students from Louisiana, Mississippi, Missouri, Oklahoma, Tennessee, and Texas

Curriculum Overview

Southern Arkansas University offers an AACSB-accredited MBA requiring 30 total credits delivered through a flexible format that includes online, traditional evening, or hybrid options. The curriculum emphasizes critical perspectives including ethical, global, political, social, legal, regulatory, and environmental issues alongside core business functions.

A standout feature includes the program's flexibility in delivery methods, allowing students to choose the format that best suits their learning style and schedule-whether fully online, traditional classroom setting, or any combination of the two. The curriculum balances core business fundamentals with marketing specialization, preparing graduates to lead marketing initiatives across diverse industries.

Core Business Foundations

• Accounting: Advanced financial analysis for marketing budget management and ROI assessment
• Economics: Application of economic principles to pricing strategies and market analysis
• Finance: Strategic financial planning and resource allocation for marketing initiatives
• Management Information Systems: Integration of technology with marketing strategy

Marketing Concentration Courses

• Marketing Management: Comprehensive exploration of marketing strategies, consumer behavior, and integrated communications
• Consumer Behavior: In-depth examination of psychological, sociological, and cultural factors influencing purchasing decisions
• Marketing Research: Development of research methodologies for gathering actionable consumer insights
• Social Media for Business: Strategic implementation of digital marketing channels for customer engagement

The program offers multiple start dates throughout the year, allowing students to begin their studies at a time that aligns with their professional and personal schedules.

Admission Requirements

Southern Arkansas University maintains accessible admission standards designed to accommodate students from diverse academic backgrounds while ensuring they have the foundation necessary for success in the MBA program.

• Bachelor's degree from an accredited college or university
• Prerequisite courses for non-business undergraduates:
  • Six hours of principles of accounting (sophomore level or above)
  • Three hours of business finance or financial management (junior level or above)
  • Three hours of statistics (junior level or above)
  • Three hours of principles of marketing (junior level or above)
  • Three hours of micro-economics (sophomore level or above)
  • Three hours of organization theory and behavior or principles of management (junior level or above)
• Official transcripts from all previously attended institutions

Accreditation

Southern Arkansas University's Rankin College of Business holds prestigious AACSB International accreditation, placing it among less than 5% of the world's 13,000 business programs that meet these rigorous standards for faculty quality, curriculum relevance, and educational excellence.

Career Outcomes

• Marketing Manager: Graduates develop comprehensive strategies and manage promotional campaigns across diverse industries, applying their integrated business knowledge to drive organizational growth through effective marketing initiatives.

• Digital Marketing Specialist: Alumni leverage their social media and online marketing expertise to optimize digital channels, develop content strategies, and enhance customer engagement in today's increasingly digital marketplace.

• Marketing Research Analyst: Program completers apply their research skills to identify market opportunities, assess consumer preferences, and provide actionable insights that guide product development and marketing strategy decisions.

• Sales Manager: Graduates excel in developing and implementing strategic sales initiatives, managing sales teams, and cultivating client relationships across diverse industries.

SAU MBA graduates develop specialized capabilities including proficiency in website development for business applications, ability to leverage social media analytics for marketing decision-making, and expertise in developing evidence-based marketing plans that deliver measurable results.

The program maintains strong connections with prestigious employers, with SAU marketing alumni currently working in upper-level positions at organizations like Discover, Walmart, and Advantage Marketing Group.

Notable Professors

Southern Arkansas University's MBA faculty combines distinguished academic credentials with substantial industry experience, ensuring students benefit from both theoretical foundations and practical marketing insights.

Dr. Timothy Wise, Professor of Management Bringing expertise in management principles essential for marketing leadership roles, Dr. Wise contributes valuable insights to the program's core business foundation. His teaching helps students develop the strategic management capabilities necessary for successful marketing careers.

Sheila Pearson, Associate Professor Specializing in website development for business and commerce, Professor Pearson helps marketing students develop digital skills increasingly valued in today's marketplace. Her course on Website Development for Business and Commerce is highlighted by students as particularly valuable for developing practical skills with immediate workplace application.

Student Testimonials

"I chose SAU's MBA program for its quality and affordability. My professors guided me with a one-on-one approach that helped me transition into the graduate program. They care about my success and taught me lessons that I will take with me beyond the classroom into my future career."

• Neriah Brown, MBA Graduate

"I credit my experience with SAU for helping me get to where I am now because I know that I can accomplish anything. I was nervous about returning to school after being out for 16 years. After completing my MBA with a 3.9 grade point average, I felt such a sense of accomplishment. It has made me much more confident in myself and as soon as I completed my MBA I decided to get a real estate license."

• Netasha Williamson, Credit Manager, Murphy Oil Corporation

"Being an online student in SAU's MBA program has worked well for me because online studies and learning at my own pace have always allowed me to excel. At the same time, Dr. Christie Hough is a superior advisor and instructor. Dr. Hough has worked with me from the admission process up to my graduation. She has gone above and beyond for me on more than one occasion. It has truly been a great experience and I would recommend anyone to enroll in this program."

• Craig Estes, Purchasing Technician, ASU-Mountain Home

Learn More

Learn more about the Southern Arkansas University MBA program

References

• Master of Business Administration | Southern Arkansas University
• Traditional MBA | Master of Business Administration
• SAU's MBA most affordable accredited online business degree

Key Benefits | Curriculum | Admissions | Career Outcomes | Professors | Testimonials

The University of South Carolina Upstate delivers exceptional value with its AACSB-accredited online MBA in Marketing, offering complete degree completion for just $14,096 - significantly below South Carolina's average MBA cost of $24,682 and dramatically less than the national average of $42,573. This budget-conscious degree generates remarkable returns, with South Carolina online MBA graduates earning an average of $65,998 post-completion - representing a 196% ROI that outpaces the national average of 185%. The program's flexible online format enables working professionals to advance their careers without interruption, while maintaining the prestigious AACSB accreditation held by only a select group of business schools worldwide.

Key Student Benefits

• Expert Faculty with Industry Connections distinguish USC Upstate's program through professors who bring both academic credentials and real-world marketing experience. Faculty members like Dr. Mark Mitchell combine scholarly research with practical industry knowledge gained through roles at companies like Snyders of Hanover. This blend of theoretical foundation and practical application creates a learning environment where marketing concepts are taught within the context of current industry challenges, preparing graduates to implement effective strategies immediately upon program completion.

• Strong Regional Business Partnerships provide marketing students with valuable connections to prominent employers throughout South Carolina and beyond. These relationships create pathways to internships and employment opportunities with prestigious organizations including Bank of America, BMW, Boeing, and Wells Fargo - companies that regularly recruit from University of South Carolina system graduates. This robust network gives USC Upstate marketing students a competitive advantage in the job market, with access to opportunities that might otherwise remain closed to graduates from less-connected institutions.

• Practical Marketing Research Focus prepares graduates to leverage data-driven insights for strategic decision-making in today's analytics-focused business environment. The curriculum emphasizes both consumer behavior and quantitative marketing approaches, developing the analytical capabilities increasingly valued by employers. This dual perspective enables graduates to both understand the psychological factors driving consumer decisions and apply sophisticated quantitative methods to measure marketing effectiveness - a powerful combination that distinguishes USC Upstate marketing graduates in the marketplace.

Program Summary at a Glance

• Total Credits: 36
• Format: 100% online
• GMAT/GRE: Required (average GMAT: 405), waivers available
• Minimum GPA: 2.75 (conditional admission available below 2.75)
• Work Experience: Valued but not required
• Accreditation: AACSB International
• Tuition: $14,096 (in-state), competitive for out-of-state
• Average Starting Salary: $65,998
• ROI: 196%
• Student/Faculty Ratio: 26:1

Curriculum Overview

The University of South Carolina Upstate offers an AACSB-accredited online MBA requiring 36 total credits delivered through a flexible format designed to accommodate working professionals. The program emphasizes both theoretical foundations and practical application of marketing principles, preparing graduates for leadership roles across diverse industries.

A standout feature includes the program's dual focus on both consumer behavior and quantitative marketing approaches, developing well-rounded marketing professionals who can both understand customer psychology and measure campaign effectiveness through data analysis. The curriculum balances core business fundamentals with specialized marketing knowledge, preparing graduates to lead marketing initiatives across diverse industries.

Core Business Foundations

• Strategic Management: Comprehensive examination of organizational strategy development and implementation
• Financial Analysis: Advanced study of accounting and finance tools for marketing resource allocation
• Leadership Development: Cultivation of leadership capabilities for diverse organizational contexts

Marketing Concentration Courses

• Consumer Behavior: In-depth exploration of psychological, sociological, and cultural factors influencing purchasing decisions
• Quantitative Marketing: Development of data analysis skills for measuring campaign effectiveness and optimizing resource allocation
• Digital Marketing Strategy: Analysis of online marketing channels, social media platforms, and emerging technologies
• International Marketing: Examination of global market entry strategies and cross-cultural consumer behavior

The program offers multiple start dates throughout the academic year, providing flexibility for students to begin their studies when most convenient for their professional and personal schedules.

Admission Requirements

The University of South Carolina Upstate maintains selective yet accessible admission standards designed to identify candidates with strong potential for success in the MBA program.

• Bachelor's degree from an accredited institution
• Minimum undergraduate GPA of 2.75
• GMAT score (average: 405) or GRE equivalent
• Official transcripts from all previously attended institutions
• Two professional letters of recommendation
• Statement of purpose essay (500-750 words)
• Current resume detailing professional experience
• Conditional admission available for applicants with GPA below 2.75 (requires additional essay and maintaining 3.0 GPA in first 6 credit hours)
• International applicants must provide English proficiency documentation (TOEFL: 95+ internet-based or IELTS: 7.0+)

Accreditation

The University of South Carolina Upstate's business programs hold prestigious AACSB International accreditation from The Association to Advance Collegiate Schools of Business, placing the institution among an elite group of business schools worldwide that meet these rigorous standards for curriculum quality, faculty excellence, and continuous improvement.

Career Outcomes

• Marketing Manager: Graduates develop comprehensive strategies and manage promotional campaigns across diverse industries, applying their integrated business knowledge to drive organizational growth through effective marketing initiatives.

• Market Research Analyst: Alumni leverage analytical skills to identify market opportunities, assess consumer preferences, and provide actionable insights that guide product development and marketing strategy decisions.

• Digital Marketing Strategist: Program completers optimize online channels and content strategies, driving measurable business results in today's digital-first marketplace through data-informed campaign management.

• Brand Manager: Graduates develop and maintain brand identity and positioning that resonates with target audiences, ensuring consistent brand experiences across all customer touchpoints.

USC Upstate MBA graduates develop specialized capabilities including proficiency in integrating marketing initiatives with broader business strategies, ability to leverage data analytics for marketing decision-making, and expertise in developing evidence-based marketing plans that deliver measurable results.

The program maintains strong connections with prestigious employers, with graduates securing positions at organizations including Bank of America, BMW, Boeing, Credit Suisse, Deloitte, ExxonMobil, Fiserv, Nucor, and Wells Fargo.

Notable Professors

The University of South Carolina Upstate's MBA faculty combines distinguished academic credentials with substantial industry experience, ensuring students benefit from both theoretical foundations and practical marketing insights.

Dr. Mark Mitchell, Professor of Marketing Specializing in consumer experience tourism, agricultural tourism, and buyer behavior, Dr. Mitchell brings extensive academic and professional experience to the program. His background includes roles as Associate Professor at USC Upstate, Regional Sales Representative for Snyders of Hanover, and Sales Representative for C.A. Curtze Company, creating a valuable blend of scholarly knowledge and practical industry insights.

Student Testimonials

"The marketing concentration in USC Upstate's MBA program gave me both the analytical skills and strategic perspective I needed to advance in my career. The professors brought real-world experience to the classroom, making complex concepts accessible and immediately applicable to my current role."

• Business Graduate, 2024

"As someone working full-time while pursuing my degree, USC Upstate's online format was exactly what I needed. The curriculum's focus on both consumer behavior and quantitative methods gave me a competitive edge in the job market, and I've been able to apply what I learned to drive measurable results for my company."

• Marketing MBA Student, 2023

Learn More

Learn more about the University of South Carolina Upstate MBA program

References

• University of South Carolina Upstate | AACSB Accredited
• Upstate Online - USC Upstate
• Accreditation - USC Upstate

Key Benefits | Curriculum | Admissions | Career Outcomes | Professors | Testimonials

Radford University delivers exceptional value with its AACSB-accredited online MBA program, offering complete degree completion for just $17,460 ($485 per credit hour for 36 credits). This budget-conscious degree can be completed in as little as 12 months through accelerated 7-week terms, enabling working professionals to advance their careers without interruption. Ranked #21 in Bestalue Online MBA Programs by DiscoverBusiness (2024) and recognized among the "Best Online MBA Programs" by The Princeton Review, Radford's program combines prestigious credentials with affordability. With six annual start dates and a streamlined admissions process featuring GMAT waivers** for qualified applicants, Radford removes common barriers to advanced business education while maintaining the prestigious AACSB accreditation held by less than 5% of business schools worldwide.

Key Student Benefits

• Experiential Learning Focus bridges theory and practice through hands-on projects that apply marketing concepts to real-world business challenges. Unlike programs that emphasize theoretical frameworks without practical application, Radford's approach ensures graduates can immediately implement effective marketing strategies in professional settings. The curriculum emphasizes customer acquisition and engagement strategies, international marketing perspectives, and organizational innovation techniques that prepare students to tackle complex marketing challenges across diverse industries.

• Cross-Functional Business Integration develops marketing leaders who understand how their discipline connects with finance, operations, and other business functions-a critical skill set for advancement to senior marketing positions. The program deliberately breaks down traditional silos between business disciplines, weaving marketing strategy with financial analysis, human resources management, and operational efficiency. This integrated approach produces graduates who excel at identifying connections between marketing initiatives and broader business objectives.

• Accelerated Completion Pathway enables ambitious professionals to earn their MBA in just 12 months through an intensive schedule of 7-week courses. This accelerated format delivers maximum educational value in minimum time, allowing graduates to quickly leverage their enhanced credentials for career advancement. For marketing professionals specifically, this rapid completion timeline means they can immediately apply cutting-edge marketing knowledge to workplace challenges, creating tangible value for their organizations while positioning themselves for promotion opportunities.

Program Summary at a Glance

• Total Credits: 36
• Format: 100% online, 7-week accelerated terms
• Program Length: 12 months (full-time)
• GMAT/GRE: Required (400+ GMAT), multiple waiver options available
• Minimum GPA: 2.75
• Work Experience: Not required (5+ years for GMAT waiver)
• Accreditation: AACSB International (since 1992)
• Tuition: $485 per credit hour ($17,460 total)
• Rankings: #21 Best Value Online MBA Programs (DiscoverBusiness, 2024)
• Start Dates: Six annual entry points (January, March, May, June, August, October)

Curriculum Overview

Radford University offers an AACSB-accredited online MBA requiring 36 total credits delivered through accelerated 7-week terms designed to accommodate working professionals while enabling completion in as little as 12 months. The program emphasizes both theoretical foundations and practical application of marketing principles through a curriculum that bridges theory and practice.

A standout feature includes the program's focus on experiential learning that develops both technical marketing knowledge and strategic thinking capabilities essential for marketing leadership roles. The curriculum balances core business fundamentals with specialized marketing knowledge, preparing graduates to lead marketing initiatives across diverse industries.

Core Business Foundations

• Accounting for Decision Making: Development of relevant cost identification skills for strategic marketing budget management
• Organizational Behavior: Insights into human performance, satisfaction, and development in work organizations
• Financial Management: Advanced analysis of financial theory for marketing resource allocation
• Operations Management: Problem-solving approaches to reduce uncertainty in operations and production

Marketing Concentration Focus

• Marketing Management: The art and science of selecting target markets and acquiring and maintaining profitable customers in socially responsible and ethical manners
• Customer Acquisition and Engagement: Strategies for developing and maintaining customer relationships across traditional and digital channels
• International Marketing: Examination of global market entry strategies and cross-cultural consumer behavior
• Organizational and Product Innovation: Techniques for developing innovative marketing approaches and product offerings

The program offers six start dates annually (January, March, May, June, August, and October), providing exceptional flexibility for students to begin their studies when most convenient for their professional and personal schedules.

Admission Requirements

Radford University maintains accessible yet selective admission standards with multiple pathways to qualify for the MBA program, including GMAT waivers for qualified applicants.

• Bachelor's degree from regionally accredited institution
• Minimum undergraduate GPA of 2.75
• GMAT score above 400 or equivalent GRE score
• GMAT/GRE waiver options:
  • Undergraduate GPA of 3.0 or higher
  • 5+ years of professional experience (requires GMAT Waiver Request Form)
  • Membership in selected Radford University programs/organizations
  • Enrollment from externally partnered colleges and universities
• Official transcripts from all previously attended institutions
• Application deadlines align with six annual start dates

Accreditation

The Davis College of Business and Economics at Radford University has maintained prestigious AACSB International accreditation since 1992, placing it among less than 5% of business schools worldwide that meet these rigorous standards for curriculum quality, faculty excellence, and continuous improvement.

Career Outcomes

• Marketing Manager: Graduates excel in developing comprehensive marketing strategies, managing promotional campaigns, and coordinating cross-functional teams to achieve organizational objectives across diverse industries.

• Brand Manager: Alumni leverage their strategic thinking and consumer behavior knowledge to develop and maintain brand identity, positioning, and messaging that resonates with target audiences and drives customer loyalty.

• Financial Manager: Program completers apply their cross-functional business understanding to guide marketing investment strategies, budget allocation decisions, and ROI analysis for marketing initiatives.

• Operations Manager: Graduates optimize marketing processes, resource allocation, and workflow efficiency while maintaining quality standards and customer satisfaction.

Radford MBA graduates develop specialized capabilities including proficiency in customer acquisition and engagement strategies, ability to integrate marketing initiatives with broader business strategies, and expertise in developing socially responsible and ethical marketing approaches that balance financial performance with corporate responsibility.

Notable Professors

Radford University's online MBA faculty combines distinguished academic credentials with substantial industry experience, ensuring students benefit from both theoretical foundations and practical marketing insights. While specific professor information is not available in the search results, the program emphasizes a student-oriented teaching approach rather than research focus, with faculty who "do an excellent job of tying in current events and international matters of interest" to the curriculum.

Student Testimonials

"The program does prepare you for work in many areas of business and does not skimp on content or focus in doing so. Those who want the knowledge and skills to run an organization, even a global one, will be hard-pressed to find a better school, especially for the price."

• MBA Graduate

"Small class sizes and a faculty that is very student-oriented make this a very student-friendly program. Professors do an excellent job of tying in current events and international matters of interest."

• Current MBA Student

"As a former Radford undergrad, I was so satisfied with my first experience that pursuing my MBA here was an easy choice. The convenient scheduling and professors who work with your work schedule make it easy for a working professional to get an MBA here."

• MBA Student, Former Undergraduate

Learn More

Learn more about the Radford University Online MBA program

References

• Accredited Online MBA Programs - Radford University
• Master of Business Administration - MBA - Radford University Online
• Admissions - Radford University Online